The Representation Project (TRP) is a leading global non-profit organization dedicated to ensuring all humans achieve their full potential, unencumbered by limiting gender norms. We use documentary films, education, and activism to shift the public’s attitudes and behavior around gender in order to transform culture. 

In 2011, Jennifer Siebel Newsom founded TRP in response to the overwhelming public demand for ongoing education and social action in support of her first film, Miss Representation. Since then, TRP released Newsom’s second film, The Mask You Live In, and a third film, The Great American Lie. The organization is well known for creating popular social media activism campaigns such as #NotBuyingIt, #AskHerMore, and #RepresentHer. 

TRP offers robust training and education to individuals and communities seeking to deconstruct limiting gender norms and ensure all humans achieve their full potential. We give voice to youth as we mobilize the next generation of change agents through our education and advocacy programs.


Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film Festival and exposed the ways in which mainstream media and culture contribute to the underrepresentation of women in positions of power and influence.

In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)(3) non-profit organization, The Representation Project inspires individuals and communities to create a world free of limiting stereotypes and social injustices.

While traveling the world with Miss Representation, Newsom encountered many parents and educators who thanked her for making Miss Representation, but asked, “What about our boys? Isn’t there a boy crisis going on?” Pregnant with her first son and wanting to draw boys and men into the conversation, she began research and production on her second film The Mask You Live In, which premiered at Sundance in 2015.

The Mask You Live In explores how America’s narrow definition of masculinity is harming our boys, men, and society at large. With the release of this second film, The Representation Project stepped into a bolder agenda – one that requires all of us working together to ensure equality and justice.

Jennifer Siebel Newsom premiered her third film, The Great American Lieat the 2019 San Francisco International Film Festival. The film exposes economic immobility and social inequality in the U.S., viewed through the lens of gender.

As an organization, The Representation Project remains dedicated to the message of Miss Representation and continues to expose how limiting stereotypes harm all of us and advocate for women’s equality. Join us as we take that commitment forward and tackle the biases that impact our larger society.


The Representation Project put gender injustice on the national agenda, and together we have made important strides toward combating gender stereotypes. We launched two important national conversations— one about the ways that gender norms impact girls and women in 2011 and another involving the harmful effects of traditional masculinity for boys and men in 2015.

The Representation Project builds on the groundbreaking work of these two films by continuing to challenge limiting gender stereotypes in media and society. As with any cultural shift, change around gender norms begins with education. For the better part of a decade, we have hosted film screenings and offered curricula to educators, students, corporations, and other audiences around the globe.

We are proud of the significant impact The Representation Project has had on individuals and society more broadly through our films, curricula, youth outreach, and social media activism.

Additional findings are included in our Impact Reports:
2020 Youth Media Academy Impact Report

2011-2019 Impact Report
2019 Youth Media Academy Impact Report


The Representation Project is responsible for single-handedly shifting the norm of sexist Super Bowl ads with the #NotBuyingIt campaign. Similarly, our #AskHerMore campaign gave women a voice on the red carpet, women whose voices were silenced. This campaign empowered women in Hollywood to address pay inequalities in the industry and gave early momentum to the #MeToo and #TimesUp movements. Industry leaders have credited The Representation Project as the inspiration behind Cannes’ launch of the Glass Lion Award for gender conscious advertising work.

To help us continue on our ambitious journey to achieve a world that is free of limiting gender stereotypes and norms, please support our work!


Jennifer Siebel Newsom

Founder and Chief Creative Officer

Jennifer Siebel Newsom is a filmmaker, advocate, thought leader, and the First Partner of California. After graduating with honors from Stanford University and Stanford’s Graduate School of Business, she wrote, directed, and produced the 2011 award-winning documentary Miss Representation. As a result of Miss Representation’s impact, she launched The Representation Project, a nonprofit organization that uses film and media as a catalyst for cultural transformation. Her second film as a director, The Mask You Live In, explores how America’s narrow definition of masculinity is harming boys, men, and society at large. And, her third film in the trilogy, The Great American Lie, unveils the underlying cultural causes of inequality in America. She also executive produced the Emmy Award-winning and Academy Award-nominated documentary The Invisible War and was an executive producer on the Emmy Award-winning documentary The Hunting Ground.

Jennifer’s films have been seen by over 28 million people worldwide, and The Representation Project’s social action hashtag campaigns have reached more than 830 million people. The Representation Project is responsible for single-handedly shifting the norm of sexist Super Bowl ads with the #NotBuyingIt campaign. Similarly, their #AskHerMore campaign transformed the sexist reporting on the red carpet, and empowered women in Hollywood to address inequalities in the industry, giving early momentum to the #MeToo and #TimesUp movements.  Since becoming First Partner of California, Jennifer has championed various issues related to gender equity and raising healthy, whole children including the launch of her first initiative, #EqualPayCA.  Jennifer lives in Sacramento, California with her husband, California Governor Gavin Newsom, and their four young children.


Susan Boster

Susan Boster is the Founder and CEO of Boster Group Ltd., an independent consultancy specializing in the development of innovative partnerships between global corporations, arts institutions, and social impact foundations. Previously, as Marketing Director at Barnes & Noble and later CMO at News International, Susan oversaw transitions of both companies to e-commerce and digital platforms, including the launch of barnesandnoble.com. Susan currently sits on the Board of the Donmar Warehouse and serves on the Enterprise Committee at The Design Museum. Susan also served two terms as Vice Chairman of the Board of the English National Ballet. She is regularly featured as a host and keynote speaker at conferences such as CognitionX and the Equality Lounge at the World Economic Forum in Davos and is a guest lecturer at Sotheby’s Institute of Art.

Elizabeth Hirsh Naftali

Elizabeth Hirsh Naftali (Liz) runs and owns a commercial real estate company in Los Angeles. Liz moved to Israel in 1993 with her husband and two small children, where she partnered in founding BIG Shopping Centers Ltd. (“BIG”), an Israeli public company traded on the Tel-Aviv Stock Exchange. In 2007, Liz created BIG Giving, a philanthropic branch of BIG Shopping Centers that primarily supports educational, developmental, and co-existence programs for Jewish and Arab children across Israel. Under her leadership, BIG Giving worked closely with Hand in Hand, The Peres Center for Peace, PACT (Parents and Children Together), Maytiv, amongst many other organizations, implementing their programs in new schools, funding, and building new partnerships. Liz remains active in her philanthropy in Los Angeles and Israel. She is involved with Voto Latino, ACLU, Downtown Women’s Shelter (LA), Planned Parenthood, Jewish Family Service, LA Jewish Home for the Aging, Feed the Children, LA Family Housing, Big Sunday, Thru Guidance, Tel Aviv Foundation, and IsraAid. In the Spring of 2020, at the onset of the COVID-19 pandemic, Liz started the Make More Masks Campaign aimed to keep those most vulnerable in our communities safe and healthy and to provide protection for frontline workers. Thanks to the tremendous amount of support and partnerships with elected officials and non-profit organizations, the Make More Masks Campaign was able to make and distribute over 100,000 masks. Liz has served as the Chair of Board at Oakwood School, a private elementary and secondary school in North Hollywood, from 2012-2015, amongst her twenty years as a board-member. She served on Hillary for America’s National Finance Committee, Biden for President’s National Finance Committee, and from 2018-2021, as a Deputy Finance Chair for the Democratic National Committee. Liz has hosted, curated, and spoke at over 100 events in support of Democratic candidates and organizations, many of which took place at her Los Angeles home prior to the pandemic. Liz is a proud mother of five diverse, wonderful, and interesting young adults.

Joanna Rees

Joanna Rees is a Managing Partner at West, a market creation company, and a Senior Partner of the B Team. She currently serves on the corporate board of FICO, Care.com, Harvest Power, Prelude Fertility, and Hickies Inc. Most recently, Joanna led the formation and capital raise for Endeavor Catalyst, an impact investment fund supporting high-impact entrepreneurs in emerging markets. Joanna is the founder of VSP Capital, where she co-created the Build Brand Value CEO Forum. She has served on the board of more than 25 venture-backed companies across a broad range of industries. She also served on the Board of the National Venture Capital Association, the Coppola Companies, and as Chairman of the USA for Madrid-based FON, the world’s largest WiFi community. Joanna was selected by The World Economic Forum as a Global Leader for Tomorrow, and by The Aspen Institute as a Henry Crown Fellow. She is a senior seminar moderator for the Aspen Institute for the Healthcare Innovators Fellowship, the Henry Crown Fellowship, the Pahara Education Fellows, and the Aspen Seminar. She is also a Senior Mentor for the Henry Crown Fellowship. Joanna is active in the nonprofit community and serves on the National Board of Build.org and the Global Board of Endeavor.org. Joanna was a candidate for Mayor of San Francisco in November 2011. She earned her MBA from Columbia University (beta gamma sigma) and a B.S. from Duke University.

Mollie Ricker

Mollie Ricker is a Partner of Dostart Development Company (DDC), one of the Silicon Valley’s premier commercial real estate developers known for its local expertise, for its leadership in sustainability and transit-oriented design, and for the high quality of its projects and tenants. During the past decade with DDC, Mollie has actively managed nearly one million square feet of commercial office development and investment in Silicon Valley. Her responsibilities include leading acquisitions, managing city entitlements, directing leasing, construction, financing and asset management. Prior to joining DDC, Mollie was an investor with Francisco Partners, L.P., a technology-focused private equity firm with $5.0 billion under management, where she was involved in identifying, executing, and managing investments across a variety of sectors. Earlier in her career, Mollie worked in the Investment Banking Division of Goldman Sachs. Mollie is currently a member of the Urban Land Institute and serves on the national ULI Industrial and Office Product Council as well as on the San Francisco Commercial Local Product Council. She is also a member of NAIOP – Silicon Valley and Stanford Professionals in Real Estate (SPIRE). Mollie received her M.B.A. from the Stanford Graduate School of Business and her B.A. in Economics and Latin American Studies, with Distinction, from Yale University.

Brenda Robinson

Brenda Robinson is an entertainment attorney and producer with extensive experience in the film, television, and music industries. Brenda is a partner in Gamechanger Films, an equity fund that finances feature films and television series. Brenda is a graduate of the University of Michigan and obtained her law degree from the University of Pennsylvania Law School and a certificate in business and public policy from the University of Pennsylvania Wharton School. As a dedicated philanthropist in the arts and entertainment community and advocate on behalf of creative artists, Brenda currently serves on the boards of The Representation Project, Film Independent, Chicken & Egg Pictures, and the International Documentary Association (IDA). In addition, she is a founding advisory board member of the USC Annenberg Inclusion Initiative. Brenda is also active in the Sundance Institute as a member of the Women at Sundance Leadership Council and serves as an advisor to The Redford Center. She is a proud board member of Cinema/Chicago and the Chicago International Film Festival and currently serves as legal counsel to the festival, known as the longest-running international competitive film festival in North America. On the music side, Brenda is a member of The Recording Academy and sits on the GRAMMY Museum Foundation board.


Caroline Heldman, Ph.D.

Executive Director

Dr. Caroline Heldman is the Executive Director of The Representation Project and Chair of the Critical Theory and Social Justice department at Occidental College in Los Angeles. Her research specializes in media, the presidency, and systems of power. Dr. Heldman has published six books, including Protest Politics in the Marketplace: Consumer Activism in the Corporate Age (Cornell University Press, 2017), Women, Power, and Politics: The Fight for Gender Equality in the United States (Oxford University Press, 2017), and Madame President? Gender & Politics on the Road to the White House (Lynne Reinner, 2020).

Dr. Heldman has been active in “real world” politics as a professional pollster, campaign manager, and commentator for CNN International and Spectrum One. She has also been featured in the popular documentaries Miss Representation, The Mask You Live In, The Hunting Ground, Informant, Equal Means Equal, Liberated, Nevertheless, and The Great American Lie. She splits her time between Los Angeles and New Orleans where she co-founded the New Orleans Women’s Shelter and the Lower Ninth Ward Living Museum. Dr. Heldman also co-founded End Rape on Campus (EROC), Faculty Against Rape (FAR), and End Rape Statute of Limitations (ERSOL). She is currently curating with first Civil Rights museum in New Orleans with Miss Leona Tate, one of the four little girls who desegregated the Deep South in 1960. Dr. Heldman is also the national co-chair of #ERAnow, an organization dedicated to passing the Equal Rights Amendment to the Constitution.

Debra Garber

Chief Operating Officer | Chief Financial Officer

Debra Garber has over three decades of experience managing finance and operations for both for-profit and not-for-profit, start-up, technology, educational, and media-oriented companies. Before her recent tenure serving as the Executive Director of the Sonoma Valley Education Foundation, Debra was a member of its Board of Directors for ten years, four of which she served as Treasurer and more recently four years as the Board Chair. Debra is deeply committed to equity in education for all students. Before her work at the foundation, Debra was the VP of Finance & Operations for dlvr.it, a social media technology company. Debra holds a BS in Managerial Economics from UC Davis and an EMBA from UCLA’s Anderson School of Management. She is a Charter Member of the Rotary Club of Sonoma Sunrise and a member of Impact100 Sonoma. Debra resides in wine country with her husband Evan Garber, a local artist, and together they have four children.

Annie Delgado

Director of Youth Programming

Annie Delgado is a high school teacher from California’s Central Valley. She has taught high school women’s studies since 2008. In 2015, she was selected as a semi-finalist for California Teacher of the Year and was recognized in 2016 as a Champion of Change by the Obama Administration for her work with marginalized girls. Her paper, which outlines the ways in which one can defy cultural norms by launching women’s studies in the high school setting, can be found in Feminist Pedagogy, Practice, and Activism: Improving the Lives of Girls and Women. Annie consistently works to advance issues in equity, as they are a driving force in that which she teaches and the manner in which she lives her life. She earned her degree in political science from Trinity University in Washington, DC, her Master’s in Education from Chapman University, and her JD from Catholic University. She and her husband are both teachers who are raising their son and daughter along with their three rescue dogs.

Beth Miller

Director of Sales & Marketing

Beth Miller is an innovative marketing leader with success driving growth across a broad range of industries. Over her 20+ year career, Beth has worked on both the client and agency side for technology, consumer packaged goods, and professional services companies. She’s played a key role helping major consumer brands meet sales and marketing goals. A performance-based, data-driven marketer, Beth has led successful strategy, branding, demand generation, and integrated marketing campaigns. After leading an award-winning, integrated cause-based marketing campaign for a CPG client, Beth left the agency world to work as a business leader for a prominent San Francisco nonprofit social services agency, where she worked to improve the lives of marginalized clients. In this role, Beth regularly found herself navigating the complex intersection of class, race, and gender on behalf of the diverse client populations served by the organization. Beth lives with her family in the San Francisco Bay Area. She graduated from Tulane University with a degree in history.

Kama Fletcher

Director of Development

Kama Fletcher initially began her career in the corporate world – first in the finance sector, and then in Silicon Valley’s high-tech sector, in PR and Marketing. When she was given the opportunity to work as a Development Director in the vibrant Bay Area nonprofit sector, she began her second – and most fulfilling – career. Now for the past 18 years, she has served as Development Director and Executive Director for multiple Bay Area nonprofit organizations, including Temple Emanu-El, The Tech Museum, The Role Model Program, and Kara. Kama trained at the Indiana University School of Philanthropy’s Fundraising School and continues her ongoing nonprofit management and fundraising education via nonprofit leadership associations, conferences, roundtables, and workshops.

She has worked extensively with multiple nonprofit Boards, Senior Management, Program Staff, Volunteers, Clients, and Vendors. She’s developed and implemented successful fundraising strategies, and trained Boards and Volunteers alike to create and celebrate their own heartfelt fundraising stories. She has experience in applying specific and relevant client feedback in order to improve and/or expand services and ultimately, increase donations and fundraising as a result. She is passionate about efficiency for nonprofits and implementing new technology tools in order to streamline processes for fundraisers and their constituents (database management, HR systems, event management, client survey implementation, and tracking).

Kama currently serves on the Board of The Mothers’ Milk Bank, and is also a member of the 100 Women Charitable Foundation.

Gretchen Miller

Office Manager

Gretchen Miller is a UC Davis graduate with a B.A. in Political Science and Cinema & Digital Media. For two years, she worked with a non-profit as a film intern, editing a documentary that examines how racism permeates education, criminal justice, media, economics, politics, and health care in the United States. Having spent four years writing, editing, and eventually leading a UC Davis online publication for college women, she has always been deeply interested in intersectional feminism and social justice. She has previously interned with the press office of Speaker of the California State Assembly Anthony Rendon and has experience in journalism and photography. She currently lives in the Bay Area.

Cidnee Corry

Communications Manager

Cidnee Corry graduated Summa Cum Laude from MSMU, earning her degree in Business Administration with an emphasis in Marketing. As head of the Center of Intersectional Media + Entertaintainment’s Next Generation program and as the President of The Parity Project, Cidnee has extensive grassroots marketing expertise and a knack for uplifting women and people of color’s voices in entertainment. With experience at acclaimed organizations, including A24 and Film Independent, Cidnee is passionate about media that represents creativity, diversity, and inclusion. In her free time, Cidnee enjoys watching arthouse films and trying new foods.

Rebecca Cooper

Research and Impact Data Manager

Rebecca Cooper has worked as a professional researcher for over a decade and is passionate about data science. She previously worked as the Senior Project Manager for the Geena Davis Institute on Gender in Media and the State Preschool Anchor for Agenda for Children in New Orleans, Louisiana. She graduated cum laude from Occidental College with a degree in Politics and a minor in Sociology. Rebecca also served as Director of the Lower Ninth Ward Living Museum, a neighborhood museum and oral history archive, as well as a researcher for the Mossville Oral History Project at Louisiana State University, T. Harry Williams Center for Oral History. Her research has been featured in the Oxford University Press Oral History Review and the Contemporary Justice Review.


Erin Semine Kökdil

Lead Instructor Youth Media Academy

Erin Semine Kökdil is a storyteller interested in building solidarity and inciting social change through film. Her work deals with issues of trauma, marginalization, and migration and has screened at IDFA, Hot Docs, Camden International Film Festival, and Palm Springs International ShortFest. Prior to becoming a filmmaker, she worked extensively with non-profits and community-led initiatives in the U.S. and Guatemala. She holds a B.A. in Latin American Studies and Spanish from Smith College and an M.F.A. in Documentary Film and Video from Stanford University. She is currently based in Oakland, California.


  • Jennifer Aaker, Ph.D., General Atlantic Professor of Marketing at the Graduate School of Business, Knight Management Center, Stanford University
  • Andrea Berloff, Writer
  • Gina Bianchini, Founder & CEO of Mightybell
  • Lynn Born, Partner, Chief Operating Officer, Seiler LLP, Watermark Board Chair
  • Geena Davis, Actor, Founder and Chair of the Geena Davis Institute on Gender in Media
  • Geralyn Dreyfous, Founder of IMPACT Partners Film Fund
  • Joe Ehrmann, Founder of Coach for America, Author of (InSideOut Coaching; How Sports Can Transform Lives), Former Professional Football Player, Coach
  • Cindy Gallop, Consultant and Founder/CEO of MakeLoveNotPorn
  • Kat Gordon, Founder/CEO of The 3% Conference
  • Caroline Heldman, Ph.D., Chair, Critical Theory & Social Justice at Occidental College
  • Byron Hurt, Documentary Filmmaker (Hip-Hop: Beyond Beats and Rhymes, Soul Food Junkies, Hazing)
  • Kristen Joiner, Founder of Scenarios USA
  • Jackson Katz, Ph.D., Founder of Mentors in Violence Prevention, Documentary Film Maker (Tough Guise, Tough Guise 2), Author
  • Jean Kilbourne, Ed.D., Cultural Theorist, Author, Filmmaker
  • Michael Kimmel, Ph.D., Professor, Stony Brook University and Executive Director, Center for the Study of Men and masculinities
  • Martha Lauzen, Ph.D., Executive Director of the Center for the Study of Women in TV and Film, Faculty Member at San Diego State University
  • Joseph E. Marshall, Jr., Ph.D., Founder of Alive and Free, Community Activist, Radio Show Talk Show Host, Author, and Lecturer
  • Seth Matlins, Creator of The Truth in Advertising Act, Social-Good Marketer, and Former Hollywood Executive
  • Pat Mitchell, Former President and CEO of The Paley Center and PBS, Founder of POW Strategies
  • Maureen Pelton, MSSW, LICSW, Integrative Psychotherapist, Executive Coach, and Consultant
  • Regina K. Scully, Founder and CEO of Artemis Rising Foundation
  • Maria Shriver, Journalist, Producer, Author, NBC News Special Anchor
  • Stacy Smith, Ph.D., Associate Professor at Annenberg School for Communication and Journalism, University of Southern California
  • Whitney Smith, Founder of Girls for a Change
  • Christine Wilcox, Consulting Distributor for Ro*co
  • Niobe Way, Ph.D., Professor of Applied Psychology in the Department of Applied Psychology at New York University, Founder of the Project for the Advancement of Our Common Humanity
  • Jess Weiner, CEO of Talk to Jess and Confidence Expert
  • Chris Yelton, Chief Operating Officer of The Sage Group
  • Jacki Zehner, Board Member for the Sundance Film Festival, Member of Women Moving Millions
  • Amy Ziering, Documentary Filmmaker (The Invisible War, The Hunting Ground)

Donor List

The Representation Project would like to acknowledge our extraordinary supporters who made gifts of $5,000 or more to support our films, curricula, work with youth and social media. Thank you!

Gifts and pledges for the period: 12/1/2019 – 11/30/2020

Anne Wojcicki Foundation
Bay Area Council
Marina Berti and Stephen Prough
Sabrina Buell
Camilla Field
Gruber Family Foundation
Joanna Rees and John Hamm
InMaat Foundation
Suzanne Lerner
Liz Hirsh Naftali
NoVo Foundation
Ohana Foundation

The Representation Project does not accept anonymous donations.

Bahya & Gus Oumlil-Murad
JaMel and Tom Perkins
Phoebe Snow Foundation
Planned Parenthood Mar Monte
Lisa Stone Pritzker
Kendra & Erik Ragatz
Mollie Ricker & David ibnAle
Silicon Valley Community Foundation
Spotify, USA Inc.
David Spencer
Renae Desantis Foundation
Roselyne Cissie Swig
The California Endowment
Amanda Weitman
Zem Joaquin



The Representation Project (formerly “Miss Representation.org”) is a non-profit, tax exempt 501(c)3 corporation. Support our vision of a world free of gender stereotypes and social injustices by making a tax-deductible donation.



For all media inquiries, please email


Get more information about The Great American LieThe Mask You Live In and Miss Representation, including reviews, media coverage, and team bios.



What to Ask a Celebrity Instead of ‘Are You a Feminist?’,

Let’s ask her more. And when someone offers herself as an aspirational feminist figure, let’s just see if she truly is someone to aspire to be.

Read more

Super Bowl Commercials 2017: Postgame Twitter Reacts to Top Ads, Movie Trailers,

Perhaps the most eye-opening aspect of the Super Bowl advertisements was the message of acceptance and multiculturalism that permeated multiple ads.

Read more

The 2017 Golden Globes Red Carpet May Have Asked Her More, But They Still Had One Big Problem,

Since February 2014, when the Representation Project demanded that red carpet interviewers #AskHerMore, all eyes have been evaluating them to see how they're doing when it comes to asking substantive questions of female actors.

Read more

Jennifer Siebel Newsom on Huffington Post Live to discuss women in politics,

'The Representation Project' founder Jennifer Siebel Newsom joins HuffPost's Alex Berg to discuss the campaign #RepresentHer and sexism in the election.

Read more

Jennifer Siebel Newsom on women in Hollywood, politics,

“We need more women, across the board, to run for elected office and aspire to be in the c-suite and to start companies and be judges and partners in law firms, because women’s voices haven’t been equally represented for a long time across all industries,” said Jennifer Siebel Newsom, CEO and Founder of The Representation Project.

Read more

Op-Ed by Jennifer Siebel Newsom: How much is a mother worth?,

I am calling on all of us to celebrate this Mother’s Day by supporting paid family leave. As we gather together to recognize the accomplishments, sacrifice, and hard work of mothers, let’s not just pay lip service to mothers but rather truly support them with national paid family leave. Tell your members of Congress that we can’t afford to wait.

Read more

The Representation Project luncheon,

The Representation Project held a sold-out Mother’s Day luncheon on Wednesday, May 11, at the Marin Art & Garden Center in the Bay Area, spotlighting a conversation between the project’s Founder and CEO Jennifer Siebel Newsom and humanitarian and Danish actress Connie Nielsen.

Read more

Why the buzz About Kate Middleton’s unpolished toes is completely ridiculous,

We need to spend more attention on women’s accomplishments and less on their appearance. The story here should be about the humanitarian work the Duchess of Cambridge is accomplishing in India, not what her feet look like.

Read more

Why boys should read girl books,

I asked The Representation Project Communications Director Cristina Escobar what happens when boys read only books by males, about males. She said that they will be “taught that girls are objects, that they are prizes that they can win,” and that “boys go out and do things and girls sit back and wait to be rescued.” So this insistence by adults that boys want only boy things ultimately damages girls. But it hurts boys too.

Read more

What female stars, from Reese Witherspoon to Sally Field, really want to discuss on the red carpet,

Filmmaker and the Representation Project founder Jennifer Siebel Newsom (Miss Representation, The Mask You Live In) feels that women have much more to discuss at events than simply the designer of their dresses. So, in 2014, she launched the #AskHerMore campaign, encouraging reporters to ask actresses substantive questions that address more than just appearance.

Read more

Super Bowl inspires fashion and political statements,

"The Representation Project partnered with Futures Without Violence and Obscura Digital, which launched their #BeAModelMan campaign over the weekend by projecting messages like 'Domestic violence will not end until men stand up and put an end to it' on San Francisco landmarks."

Read more

Challenging Super Bowl fans to #BeAModelMan,

"While revelers are celebrating the Super Bowl in San Francisco, two groups are aiming to capture those eyeballs to launch awareness of violence against women and children while promoting healthy definitions of masculinity. The hashtag #BeAModelMan is showing up in messages projected onto the façades of buildings all over the city, along with positive messages about masculinity, by Futures Without Violence and The Representation Project."

Read more

Watch: Brands are challenging the worst parts of masculinity, just in time for the Super Bowl,

"Jennifer Siebel Newsom, founder of the nonprofit The Representation Project, tells Quartz that shifts in advertising can correspond, and even encourage, important shifts in cultural attitudes. 'Depictions of healthy masculinity and men being their whole, authentic selves are critical for modeling an alternative for consumers, particularly boys and young men,' Newsom says."

Read more

The violence behind the words "Be a Man",

"In the 2015 documentary The Mask You Live In, director Jennifer Siebel Newsom examines the way gender stereotypes limit boys and men, with catastrophic results."

Read more

Why we need every man to #BeAModelMan,

"What if Super Bowl 50 featured football players — heroes to millions of Americans — encouraging boys and men to embrace healthier masculine traits, like courage, compassion and sensitivity? What if Super Bowl advertisers decided to forgo the sexist beer ads and amped-up car commercials? What if dads took the time to teach their sons about respect for women and girls, and spoke out against violence in all of its forms? What would it mean to 'be a man' in that world?"

Read more

Oscars still so white, so male, so wrong,

"We should celebrate diversity in media that reflects the world we live in. This truth in storytelling resonates with audiences all over the world. And it’s good for society. The Academy could be leading this effort, not putting itself on the wrong side of history."

Read more

"What Did It Mean To Be A Man In 2015?" by The Representation Project will change the way you look at masculinity — VIDEO,

"The question posed in a recent video from The Representation Project is a loaded one: What did it mean to 'be a man' in 2015?"

Read more

This video will tell you everything you need to know about the guys you date,

"A new video from The Representation Project about what it means to be a man in 2015 offers a bleak look at what masculinity meant this year. Watching clips of men fighting, being super buff yet shy in underwear ('sup Biebs), and squeezing produce that's supposed to be a nude woman's butt strung together in a two minute video provides a completely different look at what the men in our lives are up against."

Read more

This is what it meant to 'Be a Man' in 2015,

"A video published on Thursday by The Representation Project reveals the good, the bad and the ugly of the messaging men receive about what it means to be a guy in 2015. The video is the fourth annual installment of end -of-year roundups from The Representation Project, each of which highlights the damaging impact of gender roles."

Read more

2016 Pirelli Calendar may signal a cultural shift,

"There are quite a few companies and advertisers who have come to the realization that sex is not the only way to sell, and that women are so much more than our youth, our beauty, and our sexuality."

Read more

A film explores what it means to be a man,

"The concept of masculinity embedded in the American psyche is not necessarily a pretty one — it is often equated with stoicism, dominance, violence, and emotional repression. That view is communicated to boys and men in films, on television, through sports, and in video games, says filmmaker Jennifer Siebel Newsom."

Read more

Reese Witherspoon on how she's shaking up Hollywood, and why she feels like Gloria Steinem told her to do 'Legally Blonde',

"Jennifer Siebel Newsom interviews Reese Witherspoon, Glamour’s 2015 Woman of the Year, for the December cover story, to discuss #AskHerMore, gender inequality in Hollywood, and about what supports and drives her."

Read more

This is what a feminist looks like,

"Jennifer Siebel Newsom, the filmmaker, followed up her popular documentary about female media imagery, Miss Representation, with The Mask You Live In, which poignantly explores masculinity. Boys are depicted talking about how they stuff down their feelings when they're scared or sad. The one emotion that's deemed acceptable for them, they feel, is anger."

Read more

Connie Britton's secret to amazing hair is so easy, everyone (even guys) should use it,

"Britton teamed up with Nashville alumna Laura Benanti for the video, with her co-star writing and directing the spot as part of The Representation Project’s fall 2015 #AskHerMore campaign, which encourages reporters to ask women more substantial questions on the red carpet than, say, 'How do you get your hair so pretty?'"

Read more

A gender-equality club, run by men,

"Stewart Friedman, a professor at Wharton who studies work-life issues, moderated a discussion after The 22s hosted a screening of The Mask You Live In, a film about masculinity in American culture. He was impressed to see that more people showed up than there were seats."

Read more

Representations of people in the media,

"With the increasing influence of media on young people, Newsom explained that [The Representation Project] aims to counteract dangerous and deceptive messages that could impact their mental and physical health. Through media representation, she said: 'Girls learn that their value lies predominantly in their youth, beauty, and sexuality.'"

Read more

A master’s degree in. . .masculinity?,

"Michael Kimmel stood in front of a classroom in bluejeans and a blazer with a pen to a whiteboard. 'What does it mean,' the 64-year-old sociology professor asked the group, most of them undergraduates, 'to be a good man?'"

Read more

Yes, real moms can push a Bugaboo stroller in a bikini,

"There’s no 'right' way to portray a strong woman, after all, and there’s no single woman who can represent all of us."

Read more


"'Media informs cultural norms,' says Jennifer Siebel Newsom, who wrote, directed and produced the 2011 documentary Miss Representation, which detailed the media's impact on the under-representation of women in power in our society. 'The fact that we've given so little time and space to women in sports in any media ultimately has a negative impact on young girls and young boys.'"

Read more

The missing Minions,

"Media is the most persuasive force shaping cultural norms: what we value and whose stories are worth telling [said Newsom]. These messages shape how children see themselves and the world. It’s imperative that we represent our population equally and show that everyone has value."

Read more

Is 'man up' the most destructive phrase in modern culture?,

"Seemingly innocuous words like 'man up' don't just affect us personally and emotionally, they also blur our understanding of masculinity and manhood as concepts. That's the argument Jennifer Siebel Newsom makes in her new film The Mask You Live In, which has won a series of accolades on this year's international film circuit. "

Read more

See the ads nominated for a new award dedicated to busting gender stereotypes,

"‘Commercials have had such a huge impact, negatively, on young boys’ and young girls’ self esteem, their sense of self, their self worth, their aspirations for who they can be, and [the advertising industry] is recognizing that it’s part of that culture creation, and that it actually could have an opposite effect, a positive effect,’ said Jennifer Siebel Newsom, founder and CEO of The Representation Project and a judge on the Glass Lion selection committee."

Read more

Why 'Be A Man' Is the Worst Thing You Can Say,

"In her new film The Mask You Live In, Jennifer Siebel Newsom is turning her focus to boys, and how a very narrow definition of what it means to be a man, is hurting them. The film is powerful"

Read more

#BuildConfidence: What Fathers Can Do Beyond Father's Day,

"When Jennifer Siebel Newson’s The Representation Project’s #BuildConfidence project launched in time for Mother’s Day this year, it helped create a conversation on social media about how mothers shape their daughters’ confidence and self perception. For Father’s Day this Sunday, the non-profit organization is reaching out to fathers to be positive role models for their sons and daughters."

Read more

Why We Should Ban the Phrase "Man Up",

"From childhood, men are bombarded with messages about masculinity that aren’t just limiting but handicapping, says filmmaker Jennifer Siebel Newsom. . .She’s the force behind the documentary Miss Representation and the #AskHerMore campaign."

Read more

ACLU Calls for Civil Rights Investigation into Hollywood,

"The ACLU is asking federal and California civil rights agencies to investigate what it calls 'the systemic failure' to hire female directors in the entertainment industry."

Read more

Bud Light Withdraws Slogan After It Draws Ire Online,

"In a continuation of [Bud Light's] ‘Up for Whatever’ campaign, a wide blue band low on the label says, ‘The perfect beer for removing “no” from your vocabulary for the night.’ Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses."

Read more

Jennifer Siebel Newsom a leader of new generation of feminists,

"Jennifer Siebel Newsom a leader of new generation of feminists. . .Veteran Bay Area TV journalist Jan Yanehiro, chairwoman of the Representation Project, said Siebel Newsom’s evolution over much the past decade from actress to feminist leader hasn’t been easy."

Read more

New documentary looks at definition of masculinity,

Matt Lauer ask: “This film starts a conversation. . .on the stereotypes that we drive into our young boys. What’s the impact of them?”

Read more

What Does It Mean to ‘Be A Man’?,

“‘Man up.’ ‘Don’t be a sissy.’ ‘Don’t cry.’ ‘Talk like a man.’ ‘Act like a man.’ ‘Be a man.’ Millions of boys hear these words, these phrases, these commands, almost every day of their lives.”

Read more

Why One Woman Behind #AskHerMore Considers Oscars a Big Win,

“Documentary filmmaker and actress Jennifer Siebel Newsom is ready to declare a victory at Sunday’s Oscars — even without winning an award. After a groundswell on social media brought attention to the #AskHerMore campaign, started by Newsom’s The Representation Project and boosted by tweets from Amy Poehler, Reese Witherspoon, Lena Dunham and others, there was more attention than ever before on how top stars are often asked more questions about fashion than acting, especially compared to male celebrities.”

Read more

When feminism comes to the Super Bowl, it looks #likeagirl,

“When feminism comes to the Super Bowl, it looks #likeagirl. . .The Representation Project kept score with #NotBuyingIt and #MediaWeLike. It would appear advertisers have taken heed, and the Manly Man brands have retooled a bit.”

Read more

Sundance: ‘The Mask You Live In’ Examines America’s ‘Boy Crisis’,

"There's a "boy crisis" gripping America, argues the provocative new documentary The Mask You Live In. Society's narrow definition of what it means to be a man is having a host of unintended consequences, ranging from substance abuse to violence to rape."

Read more

Here Are All the Sexist Ways the Media Portrayed Both Men and Women in 2014,

“This video created by the Representation Project, a non-profit that works to challenge and overcomes gender stereotypes, shows that sexism continues to prevail in popular media. The video also points out that gender stereotypes aren’t just harmful for women — they end up hurting men too.”

Read more

We Must #AskHerMore on the Red Carpet,

“Thankfully, more and more women in Hollywood are choosing to reject and subvert that objectifying gaze (Cate Blanchett at last year’s Oscars is one prominent example), and are being joined by millions online. The Representation Project. . .led an online campaign on Monday called “#AskHerMore,” which had Twitter users encouraging red carpet reporters, in real-time, to focus less on who celebrities were wearing, and more on their talent. ”

Read more

Hollywood's Problem With Women of Color Is Even Worse Than You Realize,

“In a new infographic, the Representation Project analyzed the top 500 films of all time based on worldwide box office numbers from Box Office Mojo, and found that just six starred a woman of color. That’s 1% of the top 500 films — a startling stat that poses serious implications regarding how people of color and women are valued in society.”

Read more

Representation Project Challenges Gender Stereotypes, Asks Viewers To 'Rewrite the Story',

“Remember that eye-opening video about how the media failed women in 2013? Well, the organization behind it, The Representation Project, is back with a new video tackling gender stereotypes — but this time, they’re bringing the boys into the mix. ”

Read more

New App Launched In Time For Super Bowl Lets You Call Out Brands For Sexist Ads,

“The newly-released Not Buying It app will allow users to catalog and share sexist advertising by companies and brands, whether that comes in the form of a television spot, a magazine spread or a billboard. The name stems from a Twitter campaign during last year’s Super Bowl, when over 10,000 tweets were sent using the #NotBuyingIt hashtag – 7,500 of which were directed at @GoDaddy.”

Read more

'How The Media Failed Women In 2013' Is One Video You Need To Watch This Year,

“‘How The Media Failed Women in 2013′ is one video you need to watch this year. . .It’s truly powerful stuff.”

Read more


Do cool work that matters! The Representation Project (TRP) is looking for the best and the brightest to join our team. As a leading global non-profit, we use the transformative power of storytelling to awaken consciousness around harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We’re committed to building a thriving and inclusive society through films, education, and social activism. Join us in the movement for gender justice as our Director of Communications.


The Director of Communications is an integral member of our management team, responsible for elevating the profile of TRP through global communications and public relations using social media, social impact campaigns, our website, original and sourced content, email marketing, and public relations campaigns. The position requires a strategic thinker and doer, synthesizer of content, and consummate networker who can ignite enthusiasm and inspire people to support our movement for gender justice. Learn more HERE.

The Representation Project is committed to cultivating an inclusive workplace and environment. We welcome all candidates regardless of ethnicity, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. We are an equal opportunity employer and are firmly committed to complying with all federal, state, and local equal employment opportunity (“EEO”) laws.

Contact us

  • The Representation Project is a Bay Area nonprofit. Reach us by calling 415.233.4060 or filling out the form below.