Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.

At the Super Bowl, our #NotBuyingIt / #MediaWeLike campaign ignites a global conversation, engaging millions in calling for better representation for all.

Year round, individuals like you call out companies for their stereotypical advertising and merchandising with #NotBuyingIt. Others quickly join, and together we create a groundswell that holds companies accountable. We’ve gotten major companies to apologize and remove harmful ads. Check out some of our past wins below! We all have a stake in making the communities we’re a part of, the media we consume, and the teams we root for more just and equitable for all.

It’s hard to believe that only four years ago, nearly every ad featured a limiting and often harmful message about women. From Carl’s Jr. to Go Daddy to Victoria’s Secret, brands told us time and time again that a woman’s value lays solely in her youth, beauty, and sexuality. This year, instead of ads that objectified women, many advertisements either didn’t have women in them or simply used them as accessories. Not only did most ads fail the Bechdel test, very few people of color were in ads or given speaking roles. Check out which ads passed as #MediaWeLike and the ones we’re #NotBuyingIt this year.

Now more than ever, we know that words matter. Words shape our culture, defining which voices we listen to, what behaviors we accept, and who is part of the “in” group. When hate speech (language designed to encourage discrimination) prevails, everyone becomes the enemy. Instead of lifting up the most marginalized, we scapegoat them. Instead of coming together from a place of empathy, care, and collaboration, we rely on power, dominance, and aggression to ensure hierarchy and control.

As a society, we have ventured too far down this path of separation and discrimination but we do not have to remain there. We can speak up with our actions, dollars, eyeballs, and demand better. We can isolate those who spread hate and pretend that it is normal.

That’s why, we’re expanding our #NotBuyingIt campaign to target hate speech. We’re starting by asking our friends to stop advertising on Breitbart, a website notorious for promoting and propagating hate speech and fake news. Breitbart uses sexist, antisemitic, islamophobic, homophobic, transphobic, and anti-immigrant rhetoric to turn us against each other. More than one thousand companies have already pulled their ads, but one of our favorites — Amazon — has not.

Join us in asking Amazon to stop supporting hate. Tweet at Amazon and create a chorus of voices demanding that mainstream companies and products do not give a penny to the likes of Breitbart. Together, let’s continue to hold brands accountable for the messages and values they promote and propagate.