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#NotBuyinglt / #MediaWeLike

Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.

At the Super Bowl, our #NotBuyingIt / #MediaWeLike campaign ignites a global conversation, engaging millions in calling for better representation for all.

Year round, individuals like you call out companies for their stereotypical advertising and merchandising with #NotBuyingIt. Others quickly join, and together we create a groundswell that holds companies accountable. We’ve gotten major companies to apologize and remove harmful ads. Check out some of our past wins below!

#NotBuyingIt

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Impact

We Changed the Super Bowl

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Super Bowl 2016

For the second year, we brought media makers and consumers together for a Super Bowl tweet up with our partner, 3 Percent Conference. Together, we told advertisers whether their ad was a fumble with #NotBuyingIt or a touchdown with #MediaWeLike. Learn more about how your voice made a difference!

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Super Bowl 2015

Our #NotBuyingIt / #MediaWeLike Super Bowl campaign ignited a global conversation, engaging millions in calling for better representation for all. Check out what we accomplished at Super Bowl 2015.

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Super Bowl 2014

The #NotBuyingIt hashtag was used by thousands to call out sexist Super Bowl commercials and reached millions with a strong message about advertising: sexism doesn't sell.

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Super Bowl 2013

In 2013, thousands of people worldwide used the hashtag #NotBuyingIt to call out sexist Super Bowl commercials in real-time.

WE’RE HOLDING COMPANIES ACCOUNTABLE

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Scholastic

Scholastic's children's book "A Birthday Cake for George Washington" tells the story of the President's slave Hercules and his daughter whose biggest obstacle is not having enough sugar - rather than not having their freedom. We launched a #NotBuyingIt campaign against the book's revisionism and within two days, Scholastic pulled it and issued a statement recognizing that the book misleads it readers.

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FOX32 Chicago

Dan Salamone, a producer at FOX32 Chicago, instructed only female reporters not to wear hats while reporting outside because he thinks they "look better without". In response to this blatant example of sexism, we launched a #NotBuyingIt campaign to hold Fox32 accountable. Within a couple hours, Fox 32 General Manager Dennis Welsh told the Chicago Tribune that the station does not stand by Salamone's "absurd" comments and that Salamone would face disciplinary action.

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CNN

A CNN article evoked racial stereotypes in describing Freddie Gray, a black Baltimore teen who died in police custody, with irrelevant details about his mother. To hold CNN accountable for perpetuating harmful racial stereotypes, The Representation Project sprung into action with a #NotBuyingIt campaign. Within three hours, CNN had removed the description.

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SXSW

When SXSW canceled two panels on gaming and online harassment due to threats of violence, rape, and animal abuse, they sent the message that they condone the very type of harassment the panels sought to highlight. That's why we launched a #NotBuyingIt campaign, resulting in SXSW publicly apologizing within five days and announcing an all-day summit on harassment.

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Wholesale Halloween Costumes

When Wholesale Halloween Costumes released a Caitlyn Jenner costume mocking and trivializing the lives of trans people, we sprang into action with a #NotBuyingIt campaign. With tweets pouring in from around the world and major media outlets joining in, Wholesale Halloween costumes was forced to remove the costume.

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BudLight

Bud Light apologized for their tagline that perpetuates rape culture, removing the label that read, "the perfect beer for removing ‘no’ from your vocabulary for the night,” after two hours of #NotBuyingIt tweets!

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Barbie

Within three days of Mattel and Barbie receiving #NotBuyingIt tweets about their sexist book, Barbie was forced to issue an apology and a promise: "all Barbie titles moving forward will be written to inspire girls' imaginations and portray an empowered Barbie character."

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La Perla

Within 14 hours of receiving #NotBuyingIt tweets, La Perla Lingerie responded by removing a mannequin with protruding ribs and pledging to review all their window displays.

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Veet

In each of Veet's three "Don't Risk Dudeness" commercials, a woman was transformed into a hairy, bearded, and "unappealing" man when her partner, beautician, or a random taxi driver realized she had stubble. We're #NotBuyingIt.

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Zulily

It took The Representation Project and Miss Representation followers less than three hours tweeting #NotBuyingIt at @Zulily to force the company to remove an offensive infant bodysuit from their website.

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Amazon

In less than 24 hours, using #NotBuyingIt, Twitter users forced Amazon UK and manufacturers Solid Gold Bomb to remove "Keep Calm and Rape" t-shirts from their sites.

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Harrods

Twitter users, utilizing their consumer power and the hashtag #NotBuyingIt, forced Harrods to remove two books displayed in the children's reading room of their London store, all within the span of a single day.

#MediaWeLike

Recent #MediaWeLike Tweets

View More On Twitter
TWEET #MediaWeLike