Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.

Now more than ever, we know that words matter. Words shape our culture, defining which voices we listen to, what behaviors we accept, and who is part of the “in” group. When hate speech (language designed to encourage discrimination) prevails, everyone becomes the enemy. Instead of lifting up the most marginalized, we scapegoat them. Instead of coming together from a place of empathy, care, and collaboration, we rely on power, dominance, and aggression to ensure hierarchy and control.

As a society, we have ventured too far down this path of separation and discrimination but we do not have to remain there. We can speak up with our actions, dollars, eyeballs, and demand better. We can isolate those who spread hate and pretend that it is normal.

That’s why, we’re expanding our #NotBuyingIt campaign to target hate speech. We’re starting by asking our friends to stop advertising on Breitbart, a website notorious for promoting and propagating hate speech and fake news. Breitbart uses sexist, antisemitic, islamophobic, homophobic, transphobic, and anti-immigrant rhetoric to turn us against each other. More than one thousand companies have already pulled their ads, but one of our favorites — Amazon — has not.

Join us in asking Amazon to stop supporting hate. Tweet at Amazon and create a chorus of voices demanding that mainstream companies and products do not give a penny to the likes of Breitbart. Together, let’s continue to hold brands accountable for the messages and values they promote and propagate.