Our #AskHerMore campaign inspires people to call out sexist reporting and suggest ways to re-focus on women’s achievements.

With champions like Reese Witherspoon, Shonda Rhimes, Gloria Steinem, Maria Shriver, Lisa Ling, and Sandra Fluke and coverage by major media outlets like Entertainment Tonight and The New York Times, we’re engaging millions on social media and making a difference on the red carpet and beyond.


The Oscars are Sunday, February 26th and for the first time in a decade, every actor category includes non-white nominees. Additionally, Joi McMillon, the co-editor of Moonlight is the first African-American woman ever to be nominated for film editing. Barry Jenkins is only the fourth black filmmaker nominated for Oscar Best Director and could become the first to win with Moonlight.


While this represents major progress, we still have a long way to go. Since the Awards started in 1929, only 6.7% of acting nominations have gone to “non-white actors.” This year, women make up only 20% of the nominees, with no women directors or cinematographers and only one woman writer nominated.

That’s why, we’re encouraging you to join us and live tweet the 2017 Oscars to remind the Academy and the entertainment industry that we want stories that represent us all. We’ll start with the red carpet at 3:00 p.m. PT / 6:00 p.m. PT. Post questions you’d like reporters to ask instead of “What are you wearing” with #AskHerMore and tag @RepresentPledge. And then join us to keep the conversation going during the main show. Together, we can help ensure better representation for all.



From the red carpet to the convention floor to the Olympic podium, wherever a woman goes, she’s all too likely to hear comments about her appearance. The media reinforces and perpetuates this pattern by describing women athletes more often by their marital status, emotional composure, and outfit than by their accomplishments.

UPDATE: Thank you for joining us to #AskHerMore at the #Olympics! Together, we took on sexist media and won. Check out some of our favorite moments from the campaign here.








2017 Golden Globes

With more than 8 million people calling on red carpet reporters to ask about more than the dress (or tux!), you made your voice heard and Hollywood listened.


#AskHerMore At The Olympics

This Olympics, the #AskHerMore campaign held media outlets accountable for focusing too much on women's marital status, emotional composure, and outfits as compared to their talents and accomplishments. Together, we ignited a global conversation


Clinton Wins Primary, Male Pundits Tell Her To Smile

When Former Secretary of State and Presidential Candidate Hillary Clinton won primary elections in Ohio, Florida, North Carolina, Missouri, and Illinois, male pundits took to Twitter to critique Clinton's tone and appearance. Take for example, Joe Scarborough, host of Morning Joe on MSNBC, who tweeted that Clinton should "smile." This is exactly the kind of sexism we challenge with the #AskHerMore campaign. Learn more via Jennifer Siebel Newsom's statement.


2016 Oscars

At the 88th Academy Awards, we inspired viewers, reporters, and performers to challenge and overcome limiting stereotypes. From the red carpet, to Chris Rock's #AskHerMore mention in the opening monologue, together we're sparking meaningful dialogue and change.


Democratic Debate: October 14, 2015

We expanded the #AskHerMore campaign to the Presidential election, starting with October 14th's Democratic Debate. Joined by millions worldwide, we called out sexist reporting and suggested ways to re-focus on women’s achievements using the hashtag #AskHerMore.


2015 Emmys

With the hashtags #AskHerMore and #SmartsGirlsAsk, we ignited a global conversation at the 67th Emmy Awards. Starting by sharing the viral video "Connie Britton's Hair Secret", you helped bring gender equity to the red carpet!


2015 Oscars

For the 2nd Annual #AskHerMore Oscars campaign, The Representation Project partnered with Amy Poehler's Smart Girls to encourage and celebrate reporters who asked about more than appearance on the red carpet. Together we reached 25M+ people worldwide and changed red carpet culture.


2014 Emmys

At the 66th Emmy Awards, The Representation Project encouraged red carpet reporters to go beyond appearance and ask about the achievements of women in Hollywood with the hashtag #AskHerMore - igniting an international conversation around gender equality.



Op-Ed: #AskHerMore Worked on the Red Carpet. It Can Work for Presidential Candidates, Too.

The Representation Project Founder and CEO Jennifer Siebel Newsom, Jamia Wilson, and Lindsey Taylor Wood discuss why it's critical we #AskHerMore during the Presidential election in this op-ed on



The Representation Project Founder and CEO Jennifer Siebel Newsom recaps the Oscars red carpet and discusses why #AskHerMore is so important in this op-ed on



Thanks to Jennifer Siebel Newsom's piece in The Daily Beast, this op-ed launched a movement. Read why she started #AskHerMore and how you can get involved.