The final day of the Keep It Real challenge was all about showing the media what real beauty looks like – without the photoshop. After using Twitter to ask magazines to print one unphotoshopped picture per issue on Day One, and writing a flurry of blogs yesterday explaining just how important and serious the issue is, today we used our own creativity and self-expression to challenge society’s limiting beauty standards!

Users posted shots using hashtag #KeepItRealChallenge to be entered in a special contest: a few lucky photographers will see their pictures on a billboard in New York City later this year, courtesy of SPARK Movement and Endangered Bodies!

Hundreds and hundreds of people participated, but here’s a small sample* of the beauty we saw today:

*The photos here are not necessarily the winners of the contest, we’ll pick those photos in the coming days!