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Call Out Sexist Ads this Super Bowl Sunday

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UPDATE: Who won the Super Bowl? We all did. Together, we sparked a global conversation around better representation for all. Thank you for participating, your voice made all the difference!
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It’s the Super Bowl this Sunday and the commercials are looking to be as interesting as the game. Join us and millions of mobilized viewers in telling advertisers sexism doesn’t sell. We’re inviting you to live tweet the Super Bowl with us and our partners, The 3% Conference.

Tell advertisers whether their commercial was a fumble with #NotBuyingIt or a touchdown with #MediaWeLike. Together we can combat harmful stereotypes and demand better representation for all.

Index of Advertisers

Automotive: BMW, Kia, Nissan, Toyota, Lexus, Mercedes-Benz, WeatherTech
Fashion: Victoria’s Secret, Skechers
Food & Beverage: Weight Watchers, Budweiser, Bud Light, Carl’s Jr, Coca-Cola, Doritos, Pepsi, Snickers, Skittles, Avocados from Mexico, McDonald’s
Insurance & Finance: Esurance, Nationwide, TurboTax
Movies: Jurassic Park
Online Services: Go Daddy, Microsoft, Wix, Squarespace, UCool
Packaged Goods: Dove Men+Care, Always, Loctite,
PSAs & Causes: NFL
Tech & Telecom: T-Mobile, Sprint, Mophie
Travel: Carnival

Click each handle to tweet at the brand & make your voice heard


BMW – @BMW


Kia – @Kia


Nissan – @Nissan


Toyota – @Toyota

The first of two ads is now live and below:


Lexus – @Lexus


Mercedes-Benz – @MercedesBenz


WeatherTech – @WeatherTech


Victoria’s Secret – @VictoriasSecret


Sketchers – @SkechersUSA


Weight Watchers – @WeightWatchers

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Budweiser – @Budweiser


Bud Light – @budlight


Carl’s Jr – @CarlsJr


Coca-Cola – @CocaCola

A teaser of the Super Bowl ad is below:


Doritos – @Doritos

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Pepsi – @pepsi

Ad will premiere around the Super Bowl, but our Twitter button is all ready for live tweeting!


@Snickers

A teaser of the Super Bowl ad is below:


Skittles – @Skittles

A teaser of the Super Bowl ad is below:


Avocados from Mexico – @AvosfromMexico


McDonald’s – @McDonalds


Newcastle Brown Ale – @Newcastle


Esurance – @esurance


Nationwide – @Nationwide

A teaser of the Super Bowl ad is below:


Turbo Tax – @turbotax

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Jurassic Park – @JurassicPark

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Go Daddy – @GoDaddy

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Microsoft – @Microsoft

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


Wix – @Wix


Squarespace – @Squarespace

A teaser of the Super Bowl ad is below:


UCool – @HeroesCharge


Dove Men+Care – @DoveMenCare


Always – @Always


Loctite Glue – @LoctiteBlue

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


NFL – @nfl


T-Mobile – @TMobile


Sprint – @Sprint


Mophie – @mophie


Carnival – @CarnivalCruise

Ad will premiere at the Super Bowl, but our Twitter button is all ready for live tweeting!


*Check back soon, we are updating this page as more Super Bowl ads are released.