The Representation Project is a movement that uses film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness towards change. Interactive campaigns, strategic partnerships and education initiatives inspire individuals and communities to challenge the status quo and ultimately transform culture so everyone, regardless of gender, race, class, age, or circumstance can fulfill their potential.
Jennifer Siebel Newsom’s film, Miss Representation, premiered to great acclaim at the Sundance Film Festival in January 2011. In response to overwhelming public demand for ongoing education and social action in support of the message of the film, Newsom founded MissRepresentation.org in April 2011. A 501(c)3 non-profit organization, MissRepresentation.org continues to highlight and challenge the limiting depictions of women in the media and our larger culture, engaging millions of people along the way. To read more about our success, see Impact.
Even while making Miss Representation, the film, Newsom knew that exposing and challenging the gender injustices that limit girls and women in our culture was only half the story. She knew that we couldn’t move toward real cultural change without also exposing and challenging the damaging masculinity narrative that is fed to our boys and men. With our next two films, The Mask You Live In and The Great American Lie, not to mention the support we’ve received for them along the way, we know we are on the right track.
In late 2013, after two and a half years, MissRepresentation.org became The Representation Project, stepping into a new name and bolder agenda, one that requires all of us working together, girls and boys, women and men, to ensure equality and justice for all. As an organization, The Representation Project remains true to the message of Miss Representation that limiting stereotypes harm all of us and that women deserve a seat at the table. We take that commitment forward with us, as we tackle the biases that impact our larger society.