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#BuildConfidence in Time for Mother’s Day

UPDATE (May 11, 2015): Thank you to everyone who celebrated Mother’s Day with us and helped launch #BuildConfidence. The campaign started with a huge win, making nearly ten million impressions and spreading gratitude across the globe! Learn more by checking out the #BuildConfidence Storify.


This week we’re thrilled to announce our #BuildConfidence campaign that celebrates the parents, caregivers, and mentors in our lives for helping us build healthy self-esteem and body image. We’re launching the campaign just in time for Mother’s Day to give moms a special shout out.

Inspiration

Check out what actor/activist Rosario Dawson, Senator Cory Booker, anchor Katie Couric, and Olympian Kristi Yamaguchi have to say about their moms in the video below:

Twitter Chat

We hope the video inspires you to join our Twitter chat Friday May 8th at 10 AM PST with the hashtag #BuildConfidence. You’ll be part of an amazing group celebrating and honoring moms and caregivers:

Miss Representation
The Representation Project
Jennifer Siebel Newsom
Amy Poehler’s Smart Girls
Common Sense Media
Soraya Chemaly
Melissa Fabello
Girls Leadership
GoldieBox
Kat Gordon
HelloFlo
Seth Matlins
Elizabeth Plank
TWTW Companies

 

Tweet & encourage your friends to participate!