Using film and media as catalysts for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone – regardless of gender, race, class, age, religion, sexual orientation, ability, or circumstance – can fulfill their human potential.


Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film Festival and exposed the ways in which mainstream media and culture contribute to the underrepresentation of women in positions of power and influence.

In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)3 non-profit organization, The Representation Project inspires individuals and communities to create a world free of limiting stereotypes and social injustices.

While traveling the world with Miss Representation, Newsom encountered many parents and educators who thanked her for making Miss Representation, but asked, “What about our boys? Isn’t there a boy crisis going on?” Pregnant with her first son and wanting to draw boys and men into the conversation, she began research and production on her second film The Mask You Live In, which premiered at Sundance in 2015.

The Mask You Live In explores how America’s narrow definition of masculinity is harming our boys, men, and society at large. With the release of this second film (and more to come), The Representation Project steps into a bolder agenda – one that requires all of us working together to ensure equality and justice.

As an organization, The Representation Project remains dedicated to the message of Miss Representation and continues to expose how limiting stereotypes harm all of us and advocate for women’s equality. Join us as we take that commitment forward and tackle the biases that impact our larger society.


The Representation Project envisions a world free of limiting stereotypes and social injustices. See the progress we’ve made below.



Jennifer Siebel Newsom

Founder & CEO

Jennifer Siebel Newsom is a filmmaker, CEO, advocate, and thought leader. After graduating with honors from Stanford University and Stanford’s Graduate School of Business, she wrote, directed, and produced the 2011 award-winning documentary Miss Representation. As a result of Miss Representation’s powerful impact, she launched The Representation Project, a nonprofit organization that uses film and media as a catalyst for cultural transformation. Her second film as a director, The Mask You Live In, had its world premiere at the 2015 Sundance Film Festival and explores how America’s narrow definition of masculinity is harming boys, men, and society at large. She also executive produced the Emmy Award-Winning and Academy Award-Nominated documentary The Invisible War, and is an executive producer on the Emmy Award winning documentary The Hunting Ground. She is currently in production on her third film, The Great American Lie. She has also served as a Global Advisory Board member of the Dove Self Esteem Project, a co-chair of We Day California, and a commissioner on the Girl Scouts’ Healthy Media Commission, and currently serves on the Advisory Council for the Imagine Kids Bus Project. She resides in the San Francisco Bay Area with her husband, California Lieutenant Governor Gavin Newsom, and their four young children.


Heather Ainsworth

Chief Operating Officer

Heather Ainsworth, our Chief Operating Officer, brings a twenty-year track record of bridging strategy to operations in purpose-driven organizations. She works at the heart of the strategy, people, and operations issues that enable The Representation Project to drive the impact of a large organization using the lean resources of a small one. Prior to joining The Representation Project, Heather led multiple divisions of a multi-national company that sponsors international exchange programs, co-founded an education company, and created the Client Services team for a Fortune 500 childcare company. She has consulted with companies and nonprofits on strategy and operations initiatives in both volunteer and professional capacities. She began her career at a documentary production company and as a high school teacher. Heather holds an A.B. from Duke and an M.B.A. from Stanford. She is a recovering East Coaster who resides in the San Francisco Bay area with her husband and kids.

Jane Reisman

Chief Financial Officer

Jane Reisman is a CFO and financial consultant serving small- to medium-sized businesses primarily in media and entertainment. She lends strategic fiscal leadership focused on improving transparency, enhancing efficiencies, and supporting growth. She oversees financial operations including budgeting, forecasting, accounting, HR, and reporting. She most recently was CFO of BackOps, a firm providing an innovative and efficient on-demand HR, accounting, and finance service for growing companies. Prior to that, she served as Vice President of Finance at Independent Online Distribution Alliance, Inc. (IODA), a leading global digital distributor of independent music and video. Prior to IODA, she worked at SONY Music for 12 years, serving as the Head of Finance for Epic Records, where she worked with artists including Michael Jackson, Shakira, Jennifer Lopez, Pearl Jam, and Sara Bareilles. She acquired her CPA license with Ernst & Young, auditing clients in all facets of the music business, including publishing, concert promotion, and music labels. She is a graduate of the Wharton School of Business.

Cristina Escobar

Director of Communications

Cristina Escobar is a strategic leader and creative communications professional with the mission of advancing gender equality. Before joining The Representation Project, she was a leader in the domestic violence field, inspiring young people to create a culture of healthy relationships. Over the last decade, she has exponentially built the audience for the causes she has championed, while also increasing that audience’s engagement. In addition, she has successfully created and implemented operational systems, fundraising strategies, and direct-to-youth programming. She has been featured in such leading media outlets as Anderson Cooper Live, Glamour, Cosmopolitan, and NPR. She graduated Phi Betta Kappa, magna cum laude with a degree in English literature and Spanish language from Occidental College. She also holds a certificate in nonprofit leadership and management.

Darius Kemp

Director of Mobilization

Darius was born and raised in Birmingham, Alabama. After graduating from a historically black university, Alabama A&M, with a B.A in Political Science; he began working as an International organizer for the Service Employees International Union (SEIU) traveling throughout the South organizing people into the union. Several years later he left SEIU and joined the United States Peace Corps and served as an at-risk-youth advisory, teacher, male gender-based violence and HIV/AIDS counselor in Jamaica. After completing his service, Darius enrolled into graduate school at the University of Birmingham in England, where he wrote his Master’s thesis on “Queer Rights as a Human Right”. After returning to the U.S he joined the University of California Student Association (UCSA) as the Organizing Director for all 10 US campus and over 300,000 students statewide. At UCSA, Darius helped lead the largest “March for Higher Education” in 2012 with over 8,000 people marching to the California state capitol to demand that state reinvest in higher education. Afterwards, Darius returned to the labor movement as a Program Director for Working America helping to organize non-union communities around their economic interest in the south.

Tolu Lawrence

Director of Strategic Partnerships

Tolu Lawrence is a connector and strategic thinker with over a decade of experience working with federal policymakers, international nonprofit organizations, philanthropic corporations, and entrepreneurs to make a positive impact one policy, product, and project at a time. She specializes in developing partnerships and audience engagement strategies that empower stakeholders and build strong foundations for sustainable growth. A Bay Area transplant by way of Nigeria, Iowa, and finally, Washington, DC, she has managed a successful Congressional reelection campaign, chaired the International Track of the largest HIV/AIDS conference in the United States, created The San Francisco Foundation’s Bay Area Bold Summit and Festival, and was recognized for her work in organizing the 4th Annual San Francisco Women’s Policy Summit. She graduated from Case Western Reserve University with a B.A. in Political Science and International Affairs. She holds a Juris Doctor degree from American University Washington College of Law and is a member of the California Bar. She lives in the San Francisco Bay Area with her husband and daughter.

Amanda Mortimer

Producer/Director of Production

Amanda Mortimer is a journalist, writer, and producer with a wide variety of news and entertainment production experience. She began her career in public relations and publicity working in the fast-paced press departments of several political campaigns, as well as CNN. She shifted to news at NBC in New York, where she worked her way from researcher to AP to Producer at the Today show. At NBC, she frequently researched, field produced, and wrote in-depth series on health news and medical innovations. She was recognized at NBC as one of the earliest producers to shoot and edit her own stories for broadcast. More recently, she managed a bi-coastal team of writers, editors, talent, and crew as the “Show Runner” of an HGTV series titled, Dina’s Party. To The Representation Project, she brings the unique combination of her strong journalism training, extensive field production experience, and years of writing and crafting news and entertainment stories. She has a Bachelor’s degree in Government from Cornell University and a Master’s degree in Journalism from Columbia University. She lives in the San Francisco Bay Area with her husband and three young children.

Lynda Sanjurjo-Rutter

Director of Development

Lynda Sanjurjo-Rutter is an experienced and inventive relationship builder with over twenty-four years fundraising experience. Positions at the The Children’s Museum of Manhattan, American Museum of Natural History, and the San Francisco Museum of Modern Art honed her skills as an individual giving specialist and fundraising program manager. Subsequent work as the Director of Individual Giving at California College of the Arts and Director of Development at Presidio Hill School further sharpened her ability to build successful teams and address fundraising needs organization-wide. Her commitment to women’s rights, human rights, and education drew her to The Representation Project.

Lisa Walthers

Director of Sales & Marketing

Lisa Walthers brings to The Representation Project twelve years of experience in the public and private sector focused largely on mission-driven organizations in the environmental health and sustainability sectors. Most recently, she was the Director of Channel Partnerships at a national solar company driving the marketing and sales partnerships responsible for 40% of corporate sales. Previously, she worked at multiple nonprofit organizations including The Breast Cancer Fund, The American Medical Association, and others. She has been described as a big picture thinker with a honed skill for tactical execution. She holds an MPH from the University of Chicago Illinois and a B.A. from Trinity College. When she’s not focused on work, she’s wrangling her three kids and husband in the Oakland hills.

Shira Albagli

Communications Manager

Shira Albagli is a communications strategist who thrives on creating campaigns that leverage public and private partnerships to engage millions globally. She has brought that energy to her work at The Bill and Melinda Gates Foundation, the United Nations, and U.S. Senator Barbara A. Mikulski’s Press Office. In her spare time, she is dedicated to enriching her community. She currently serves as the youngest elected alumna member of the Alumnae Association of Barnard College’s Nominating Committee. She also co-founded and runs a San Francisco mastermind group: a mentorship community between senior female executives and women new to the workforce.

Maggie Coughlin

Distribution and Partnerships Associate

Maggie Coughlin was born and raised in Minneapolis, Minnesota, and holds a BA in Political Science and Legal Studies from the University of Wisconsin-Madison. She firmly believes that education, in the traditional and nontraditional sense, is perhaps the most important way to achieve equality and empowerment. When she was 19 years old, Maggie saw Miss Representation for the first time, and it was a turning point for her personally and professionally. She has experience working in Colorado’s underserved schools, education news, and advertising. In her spare time, Maggie loves to read, enjoy the outdoors, and FaceTime her sisters, nieces, and nephew as much as possible.

Luz Elena Hernandez-Cortez

Development Associate

Luz Elena Hernandez-Cortez is a Bay Area native who holds a BA in Media Studies from the University of California, Berkeley. Realizing the huge influence that media has on people and society she decided that she wanted to help bring change into the world through media. Before working at The RepresentationProject, Luz Elena worked in sales and education. In her free time, Luz Elena loves to read, go on hikes and catch up on her favorite TV shows.

Sade McDougal

Media Manager / Associate Producer

Sade McDougal brings a broad base of video production and communications experience to her role at The Representation Project. She has a knack for artfully utilizing video storytelling to spotlight individuals who are creating social impact in their community. Prior to joining the organization, she produced an online interview series featuring nonprofit thought leaders from across the country. She has also worked in print and digital journalism and was a media producer for a major textbook publisher. She graduated with honors from Cornell University and earned a Master of Journalism degree from the University of California, Berkeley.

Hannah Milgrom

Communications and Relations Manager, Office of the CEO

Hannah Milgrom currently serves as the Communications and Relations Manager, Office of the CEO to Jennifer Siebel Newsom and a “full time feminist” with The Representation Project. She graduated Phi Beta Kappa, Magna Cum Laude with a degree in History from UC Berkeley, where she also worked on student government political campaigns. She then took a small detour to explore her passion for food, working at a local, sustainable San Francisco restaurant and writing for Tasting Table: San Francisco. She is happy to be back working toward her true passions of gender equality and social justice, though she continues to eat good food as a pretty serious side hobby. Her other past work includes public policy advocacy at Jewish Family Service of Los Angeles and assistant researcher for Nina Tassler, Chair of CBS Entertainment.

Lindsey Rabinowitz

Donor Relations Manager

Lindsey Rabinowitz began her career in Los Angeles, working in feature film development. At a young age she became keenly sensitive to the effects media had on shaping societal standards, and wanted to create films that inspired and compelled social change on a broad scale. Years later, she decided to streamline her efforts and work directly in the nonprofit sector. She has over eleven years experience in the nonprofit sector and has helped raise millions of dollars as Development Associate at the Robert E. Loup Jewish Community Center of Denver and Senior Campaign Manager at The Leukemia & Lymphoma Society. She holds a BA in Media and Entertainment Management from The Park School of Communications at Ithaca College, and a MBA from Daniels College of Business at The University of Denver. Her array of experience from the entertainment industry to the nonprofit sector is inspired by a lifelong passion for social justice, equality, and media literacy. Outside the office, Lindsey likes to spend her time training for marathons, camping and hiking, enjoying a Broadway musical, reading Fantasy and Science Fiction literature, and volunteering with civic leadership organizations.

Nicola Schulze

Communications Manager

Nicola Schulze is a communications manager with a proven ability to develop and implement effective measurable strategies to drive change. Previously, Nicola used her skills in the tech industry before moving towards the nonprofit sector. She graduated from Occidental College with a degree in International Relations. In her free time, she serves on the millennial board of Bevisible, a career network for Latina professionals and entrepreneurs.

Brian Sisco

Mobilization & Partnerships Associate

A native Philadelphian, Brian’s early commitment to a career in social justice sprung from service opportunities at home and abroad–where he engaged individuals and communities from Central America to Australia to Southeast Asia. Before joining The Representation Project, Brian worked on fundraising and development projects with Witness, an international human rights organization that empowers advocates and citizen activists via digital media, and in the International Services division of the American Red Cross. Brian received his Master of Public Administration degree with a concentration in Governance and International Public Management from the Graduate School of Public and International Affairs at the University of Pittsburgh where he represented his cohort as Student Government President. Brian holds a B.A. in Psychology and Business Administration from Coastal Carolina University and Macquarie University in Sydney, Australia and Certificate in European Union Studies from the Université Libre de Bruxelles, Belgium. In his spare time, Brian loves camping with his dog, stumbling upon old record stores, and attempting to read a book from every country in the world.


Nathan Ballard

Nathan Ballard is the CEO and Founder of Nathan Ballard Communications. He has been described as “one of San Francisco’s most respected communications strategists” (San Francisco Chronicle) and as a “public relations guru” and “respected crisis communications expert” (San Jose Mercury News). He has served as a communications advisor to Fortune 100 companies and as a spokesman for presidential candidates Senator John Kerry and General Wesley Clark. Nate, an attorney, has also been a communications director for the Democratic National Committee, the California Democratic Party, San Francisco Mayor Gavin Newsom, and the California Labor Federation, AFL-CIO. Both Newsweek Magazine and the San Francisco Chronicle have awarded him “quotes of the week,” and the Chronicle has awarded him two “quotes of the year” in 2011 and 2013.

Elizabeth Hirsch Naftali

Elizabeth Hirsh Naftali (Liz) runs and owns a commercial real estate company in Los Angeles under the name Puma Development. Liz moved to Israel in 1993 with her husband and two small children, where she partnered in founding BIG Shopping Centers Ltd. (“BIG”), an Israeli public company traded on the Tel-Aviv Stock Exchange. The BIG Group currently holds and manages fifty-eight active shopping centers and mall projects throughout the world, including twenty-seven shopping centers in the US, twenty-two shopping centers and malls in Israel, with five more under development, and three in Serbia. In 2007, Liz created BIG Giving, a philanthropic branch of BIG Shopping Centers that primarily supports educational, developmental, and co-existence programs for Jewish and Arab children across Israel. Under her leadership, BIG Giving worked closely with Hand in Hand, The Peres Center for Peace, PACT (Parents and Children Together), Maytiv, amongst many other organizations, implementing their programs in new schools, and funding and building new partnerships. Liz has served as the Chair of Board at Oakwood School, a private elementary and secondary school in North Hollywood, from 2012-2015, amongst her fourteen years as a board-member. She served on Hillary for America’s National Finance Committee as one of the few in the National Advisory Council. Liz is a Studio City native and has lived between Studio City and Herzliya, Israel for the last twenty-four years while raising her five children.

Ann O’Leary

Ann O’Leary is a partner in the Palo Alto office of Boies Schiller Flexner, where she provides strategic counseling and crisis management to leaders and organizations in the corporate, nonprofit, and philanthropic sectors. She also focuses on navigating high-profile disputes, investigations, and regulatory and compliance issues. Ann brings decades of experience in government, politics, social policy, and nonprofit leadership – with particular expertise in healthcare, education, and family leave policies. For two years running, Politico has named Ann to its list of top 50 “thinkers, doers, and visionaries” who are transforming American politics. Prior to joining Boies Schiller Flexner, Ann served as Senior Policy Advisor on Hillary Clinton’s presidential campaign and Co-Executive Director of the Clinton-Kaine Transition Project. A leader in the Bay Area nonprofit community, she co-founded the Opportunity Institute and served as Senior Vice President of the Next Generation Foundation – where she launched the early childhood education initiative Too Small to Fail in collaboration with the Clinton Foundation. Previously, she worked as Deputy City Attorney in San Francisco, Legislative Director for Senator Hillary Rodham Clinton, and as a policy advisor with the White House Domestic Policy Council under President William J. Clinton. Ann holds a B.A. from Mount Holyoke College, a Master’s in Education from Stanford University, and a J.D. from Berkeley Law.

Mollie Ricker

Mollie Ricker is a Partner of Dostart Development Company (DDC), one of the Silicon Valley’s premier commercial real estate developers known for its local expertise, for its leadership in sustainability and transit-oriented design, and for the high quality of its projects and tenants. During the past decade with DDC, Mollie has actively managed nearly one million square feet of commercial office development and investment in Silicon Valley. Her responsibilities include leading acquisitions, managing city entitlements, directing leasing, construction, financing and asset management. Prior to joining DDC, Mollie was an investor with Francisco Partners, L.P., a technology-focused private equity firm with $5.0 billion under management, where she was involved in identifying, executing, and managing investments across a variety of sectors. Earlier in her career, Mollie worked in the Investment Banking Division of Goldman Sachs. Mollie is currently a member of the Urban Land Institute and serves on the national ULI Industrial and Office Product Council as well as on the San Francisco Commercial Local Product Council. She is also a member of NAIOP – Silicon Valley and Stanford Professionals in Real Estate (SPIRE). Mollie received her M.B.A. from the Stanford Graduate School of Business and her B.A. in Economics and Latin American Studies, with Distinction, from Yale University. 

Lady Ashley Shaw Scott Adjaye

Lady Ashley Shaw Scott Adjaye is originally from Oakland, CA and graduated from Stanford University with a BA in Philosophy and Visual Arts. She is a former model and currently serves as a consultant in global business development for Kiehl’s, an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products. Ashley provided valuable assistance to the Women of the World conference in London, a festival of talks, debates performance, and activism celebrating women and girls. Most relevantly, she was on the board for the Miss Representation screening at the Southbank Centre in London of March 2014. She is married to David Adjaye, a prominent architect. They split their time between London and New York.

Jan Yanehiro

Jan Yanehiro pioneered the magazine format on television as co-host of Evening Magazine, a nightly program in San Francisco that ran for 15 years on KPIX TV-CBS5. Currently she is the Director of the School of MultiMedia¬ Communications at the Academy of Art University, San Francisco. She has hosted six documentaries on the redress and relocation issues of Japanese Americans during World War II. Jan has won multiple awards including an Emmy and the Eleanor Roosevelt Humanitarian Award. She is the mother of six (three of her own and three step-children) and holds seats on several boards including the Kristi Yamaguchi Always Dream Foundation and The Bank of Marin. Her latest book is titled, This Is Not The Life I Ordered… 50 Ways To Keep Your Head Above Water When Life Keeps Dragging You Down.

Andrew Zenoff

Andrew Zenoff is the CEO and Founder of Zenoff Products and the Founder of DayOne. Andrew is most widely known for pursing an idea he had to help mothers breastfeed. He took this idea and introduced the My Brest Friend, a pillow that helps mothers hold and support their babies while they breastfeed. He also started DayOne, a retail store and parenting center with outlets in San Francisco, Palo Alto, and Walnut Creek. Both have since become popular resources for new moms and dads, particularly given the increasing efforts to encourage mothers to breastfeed.


  • Jennifer Aaker, Ph.D., General Atlantic Professor of Marketing at the Graduate School of Business, Knight Management Center, Stanford University
  • Andrea Berloff, Writer
  • Gina Bianchini, Founder & CEO of Mightybell
  • Lynn Born, Partner, Chief Operating Officer, Seiler LLP, Watermark Board Chair
  • Susan Boster, Founder and Managing Director of Boster Group
  • Geena Davis, Actor, Founder and Chair of the Geena Davis Institute on Gender in Media
  • Geralyn Dreyfous, Founder of IMPACT Partners Film Fund
  • Joe Ehrmann, Founder of Coach for America, Author of (InSideOut Coaching; How Sports Can Transform Lives), Former Professional Football Player, Coach
  • Cindy Gallop, Consultant and Founder/CEO of MakeLoveNotPorn
  • Kat Gordon, Founder/CEO of The 3% Conference
  • Yashar Hedayat, Political Strategist
  • Caroline Heldman, Ph.D., Associate Professor of Politics at Occidental College
  • Byron Hurt, Documentary Filmmaker (Hip-Hop: Beyond Beats and Rhymes, Soul Food Junkies, Hazing)
  • Kristen Joiner, Founder of Scenarios USA
  • Jackson Katz, Ph.D., Founder of Mentors in Violence Prevention, Documentary Film Maker (Tough Guise, Tough Guise 2), Author
  • Jean Kilbourne, Ed.D., Cultural Theorist, Author, Filmmaker
  • Martha Lauzen, Ph.D., Executive Director of the Center for the Study of Women in TV and Film, Faculty Member at San Diego State University
  • Joseph E. Marshall, Jr., Ph.D., Founder of Alive and Free, Community Activist, Radio Show Talk Show Host, Author, and Lecturer
  • Seth Matlins, Creator of The Truth in Advertising Act, Social-Good Marketer, and Former Hollywood Executive
  • Pat Mitchell, Former President and CEO of The Paley Center and PBS, Founder of POW Strategies
  • Maureen Pelton, MSSW, LICSW, Integrative Psychotherapist, Executive Coach, and Consultant
  • Regina K. Scully, Founder and CEO of Artemis Rising Foundation
  • Maria Shriver, Journalist, Producer, Author, NBC News Special Anchor
  • Stacy Smith, Ph.D., Associate Professor at Annenberg School for Communication and Journalism, University of Southern California
  • Whitney Smith, Founder of Girls for a Change
  • Christine Wilcox, Consulting Distributor for Ro*co
  • Niobe Way, Ph.D., Professor of Applied Psychology in the Department of Applied Psychology at New York University, Founder of the Project for the Advancement of Our Common Humanity
  • Jess Weiner, CEO of Talk to Jess and Confidence Expert
  • Chris Yelton, Chief Operating Officer of The Sage Group
  • Jacki Zehner, Board Member for the Sundance Film Festival, Member of Women Moving Millions
  • Amy Ziering, Documentary Filmmaker (The Invisible War, The Hunting Ground)


This amazing group of high-profile ambassadors has banded together to use their platforms to challenge stereotypes and promote social justice. A big thanks and welcome to:

Laura BenantiLaura Benanti

Tony Award-Winning Actor and Women’s Rights Advocate

Eliza CoupeEliza Coupe

Actor and Activist

Rosario DawsonRosario Dawson

Actor and Activist

Sally FieldSally Field

Actor and Activist

Maria Teresa KumarMaria Teresa Kumar

Advocate and Change-Maker

Lisa LingLisa Ling


Matt McGorryMatt McGorry

Actor and Activist

Connie NielsenConnie Nielsen

Actor and Activist

Shaun RossShaun Ross

Top Model, Actor, Activist, and Creator of #InMySkinIWin

Taylor SchillingTaylor Schilling

Actor and Activist

Molly SimsMolly Sims

Actor, Humanitarian, and Author


The Representation Project (formerly “Miss Representation.org”) is a non-profit, tax exempt 501(c)3 corporation. Support our vision of a world free of gender stereotypes and social injustices by making a tax-deductible donation.

Download our most recent Form 990 Tax Return for 2013 for more information.

2013 REVENUE: $1.8M

The Representation Project benefits from earned income in addition to foundation, corporation, and individual funding. Earned income includes film license revenue, curricula sales, and speakers’ fees.

Because earned income covers more than 100% of organizational overhead, all donations directly fund on-the-ground staff and programs.


2013 EXPENSES: $1.5M

Program services expenses comprise 80-90% of total expenses. These consist of film production costs, social action campaigns, and education initiatives, including curricula and toolkits to spread our message to K-12 and university classrooms worldwide.

For more information, find us on Guidestar.




For all media inquiries, please email


Get more information about The Mask You Live In and Miss Representation, including reviews, media coverage, and team bios.



Jennifer Siebel Newsom on Huffington Post Live to discuss women in politics,

'The Representation Project' founder Jennifer Siebel Newsom joins HuffPost's Alex Berg to discuss the campaign #RepresentHer and sexism in the election.

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Jennifer Siebel Newsom on women in Hollywood, politics,

“We need more women, across the board, to run for elected office and aspire to be in the c-suite and to start companies and be judges and partners in law firms, because women’s voices haven’t been equally represented for a long time across all industries,” said Jennifer Siebel Newsom, CEO and Founder of The Representation Project.

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Op-Ed by Jennifer Siebel Newsom: How much is a mother worth?,

I am calling on all of us to celebrate this Mother’s Day by supporting paid family leave. As we gather together to recognize the accomplishments, sacrifice, and hard work of mothers, let’s not just pay lip service to mothers but rather truly support them with national paid family leave. Tell your members of Congress that we can’t afford to wait.

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The Representation Project luncheon,

The Representation Project held a sold-out Mother’s Day luncheon on Wednesday, May 11, at the Marin Art & Garden Center in the Bay Area, spotlighting a conversation between the project’s Founder and CEO Jennifer Siebel Newsom and humanitarian and Danish actress Connie Nielsen.

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Why the buzz About Kate Middleton’s unpolished toes is completely ridiculous,

We need to spend more attention on women’s accomplishments and less on their appearance. The story here should be about the humanitarian work the Duchess of Cambridge is accomplishing in India, not what her feet look like.

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Why boys should read girl books,

I asked The Representation Project Communications Director Cristina Escobar what happens when boys read only books by males, about males. She said that they will be “taught that girls are objects, that they are prizes that they can win,” and that “boys go out and do things and girls sit back and wait to be rescued.” So this insistence by adults that boys want only boy things ultimately damages girls. But it hurts boys too.

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What female stars, from Reese Witherspoon to Sally Field, really want to discuss on the red carpet,

Filmmaker and the Representation Project founder Jennifer Siebel Newsom (Miss Representation, The Mask You Live In) feels that women have much more to discuss at events than simply the designer of their dresses. So, in 2014, she launched the #AskHerMore campaign, encouraging reporters to ask actresses substantive questions that address more than just appearance.

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Super Bowl inspires fashion and political statements,

"The Representation Project partnered with Futures Without Violence and Obscura Digital, which launched their #BeAModelMan campaign over the weekend by projecting messages like 'Domestic violence will not end until men stand up and put an end to it' on San Francisco landmarks."

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Challenging Super Bowl fans to #BeAModelMan,

"While revelers are celebrating the Super Bowl in San Francisco, two groups are aiming to capture those eyeballs to launch awareness of violence against women and children while promoting healthy definitions of masculinity. The hashtag #BeAModelMan is showing up in messages projected onto the façades of buildings all over the city, along with positive messages about masculinity, by Futures Without Violence and The Representation Project."

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Watch: Brands are challenging the worst parts of masculinity, just in time for the Super Bowl,

"Jennifer Siebel Newsom, founder of the nonprofit The Representation Project, tells Quartz that shifts in advertising can correspond, and even encourage, important shifts in cultural attitudes. 'Depictions of healthy masculinity and men being their whole, authentic selves are critical for modeling an alternative for consumers, particularly boys and young men,' Newsom says."

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The violence behind the words "Be a Man",

"In the 2015 documentary The Mask You Live In, director Jennifer Siebel Newsom examines the way gender stereotypes limit boys and men, with catastrophic results."

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Why we need every man to #BeAModelMan,

"What if Super Bowl 50 featured football players — heroes to millions of Americans — encouraging boys and men to embrace healthier masculine traits, like courage, compassion and sensitivity? What if Super Bowl advertisers decided to forgo the sexist beer ads and amped-up car commercials? What if dads took the time to teach their sons about respect for women and girls, and spoke out against violence in all of its forms? What would it mean to 'be a man' in that world?"

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Oscars still so white, so male, so wrong,

"We should celebrate diversity in media that reflects the world we live in. This truth in storytelling resonates with audiences all over the world. And it’s good for society. The Academy could be leading this effort, not putting itself on the wrong side of history."

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"What Did It Mean To Be A Man In 2015?" by The Representation Project will change the way you look at masculinity — VIDEO,

"The question posed in a recent video from The Representation Project is a loaded one: What did it mean to 'be a man' in 2015?"

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This video will tell you everything you need to know about the guys you date,

"A new video from The Representation Project about what it means to be a man in 2015 offers a bleak look at what masculinity meant this year. Watching clips of men fighting, being super buff yet shy in underwear ('sup Biebs), and squeezing produce that's supposed to be a nude woman's butt strung together in a two minute video provides a completely different look at what the men in our lives are up against."

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This is what it meant to 'Be a Man' in 2015,

"A video published on Thursday by The Representation Project reveals the good, the bad and the ugly of the messaging men receive about what it means to be a guy in 2015. The video is the fourth annual installment of end -of-year roundups from The Representation Project, each of which highlights the damaging impact of gender roles."

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2016 Pirelli Calendar may signal a cultural shift,

"There are quite a few companies and advertisers who have come to the realization that sex is not the only way to sell, and that women are so much more than our youth, our beauty, and our sexuality."

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A film explores what it means to be a man,

"The concept of masculinity embedded in the American psyche is not necessarily a pretty one — it is often equated with stoicism, dominance, violence, and emotional repression. That view is communicated to boys and men in films, on television, through sports, and in video games, says filmmaker Jennifer Siebel Newsom."

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Reese Witherspoon on how she's shaking up Hollywood, and why she feels like Gloria Steinem told her to do 'Legally Blonde',

"Jennifer Siebel Newsom interviews Reese Witherspoon, Glamour’s 2015 Woman of the Year, for the December cover story, to discuss #AskHerMore, gender inequality in Hollywood, and about what supports and drives her."

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This is what a feminist looks like,

"Jennifer Siebel Newsom, the filmmaker, followed up her popular documentary about female media imagery, Miss Representation, with The Mask You Live In, which poignantly explores masculinity. Boys are depicted talking about how they stuff down their feelings when they're scared or sad. The one emotion that's deemed acceptable for them, they feel, is anger."

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Connie Britton's secret to amazing hair is so easy, everyone (even guys) should use it,

"Britton teamed up with Nashville alumna Laura Benanti for the video, with her co-star writing and directing the spot as part of The Representation Project’s fall 2015 #AskHerMore campaign, which encourages reporters to ask women more substantial questions on the red carpet than, say, 'How do you get your hair so pretty?'"

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A gender-equality club, run by men,

"Stewart Friedman, a professor at Wharton who studies work-life issues, moderated a discussion after The 22s hosted a screening of The Mask You Live In, a film about masculinity in American culture. He was impressed to see that more people showed up than there were seats."

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Representations of people in the media,

"With the increasing influence of media on young people, Newsom explained that [The Representation Project] aims to counteract dangerous and deceptive messages that could impact their mental and physical health. Through media representation, she said: 'Girls learn that their value lies predominantly in their youth, beauty, and sexuality.'"

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A master’s degree in. . .masculinity?,

"Michael Kimmel stood in front of a classroom in bluejeans and a blazer with a pen to a whiteboard. 'What does it mean,' the 64-year-old sociology professor asked the group, most of them undergraduates, 'to be a good man?'"

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Yes, real moms can push a Bugaboo stroller in a bikini,

"There’s no 'right' way to portray a strong woman, after all, and there’s no single woman who can represent all of us."

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"'Media informs cultural norms,' says Jennifer Siebel Newsom, who wrote, directed and produced the 2011 documentary Miss Representation, which detailed the media's impact on the under-representation of women in power in our society. 'The fact that we've given so little time and space to women in sports in any media ultimately has a negative impact on young girls and young boys.'"

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The missing Minions,

"Media is the most persuasive force shaping cultural norms: what we value and whose stories are worth telling [said Newsom]. These messages shape how children see themselves and the world. It’s imperative that we represent our population equally and show that everyone has value."

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Is 'man up' the most destructive phrase in modern culture?,

"Seemingly innocuous words like 'man up' don't just affect us personally and emotionally, they also blur our understanding of masculinity and manhood as concepts. That's the argument Jennifer Siebel Newsom makes in her new film The Mask You Live In, which has won a series of accolades on this year's international film circuit. "

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See the ads nominated for a new award dedicated to busting gender stereotypes,

"‘Commercials have had such a huge impact, negatively, on young boys’ and young girls’ self esteem, their sense of self, their self worth, their aspirations for who they can be, and [the advertising industry] is recognizing that it’s part of that culture creation, and that it actually could have an opposite effect, a positive effect,’ said Jennifer Siebel Newsom, founder and CEO of The Representation Project and a judge on the Glass Lion selection committee."

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Why 'Be A Man' Is the Worst Thing You Can Say,

"In her new film The Mask You Live In, Jennifer Siebel Newsom is turning her focus to boys, and how a very narrow definition of what it means to be a man, is hurting them. The film is powerful"

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#BuildConfidence: What Fathers Can Do Beyond Father's Day,

"When Jennifer Siebel Newson’s The Representation Project’s #BuildConfidence project launched in time for Mother’s Day this year, it helped create a conversation on social media about how mothers shape their daughters’ confidence and self perception. For Father’s Day this Sunday, the non-profit organization is reaching out to fathers to be positive role models for their sons and daughters."

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Why We Should Ban the Phrase "Man Up",

"From childhood, men are bombarded with messages about masculinity that aren’t just limiting but handicapping, says filmmaker Jennifer Siebel Newsom. . .She’s the force behind the documentary Miss Representation and the #AskHerMore campaign."

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ACLU Calls for Civil Rights Investigation into Hollywood,

"The ACLU is asking federal and California civil rights agencies to investigate what it calls 'the systemic failure' to hire female directors in the entertainment industry."

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Bud Light Withdraws Slogan After It Draws Ire Online,

"In a continuation of [Bud Light's] ‘Up for Whatever’ campaign, a wide blue band low on the label says, ‘The perfect beer for removing “no” from your vocabulary for the night.’ Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses."

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Jennifer Siebel Newsom a leader of new generation of feminists,

"Jennifer Siebel Newsom a leader of new generation of feminists. . .Veteran Bay Area TV journalist Jan Yanehiro, chairwoman of the Representation Project, said Siebel Newsom’s evolution over much the past decade from actress to feminist leader hasn’t been easy."

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New documentary looks at definition of masculinity,

Matt Lauer ask: “This film starts a conversation. . .on the stereotypes that we drive into our young boys. What’s the impact of them?”

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What Does It Mean to ‘Be A Man’?,

“‘Man up.’ ‘Don’t be a sissy.’ ‘Don’t cry.’ ‘Talk like a man.’ ‘Act like a man.’ ‘Be a man.’ Millions of boys hear these words, these phrases, these commands, almost every day of their lives.”

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Why One Woman Behind #AskHerMore Considers Oscars a Big Win,

“Documentary filmmaker and actress Jennifer Siebel Newsom is ready to declare a victory at Sunday’s Oscars — even without winning an award. After a groundswell on social media brought attention to the #AskHerMore campaign, started by Newsom’s The Representation Project and boosted by tweets from Amy Poehler, Reese Witherspoon, Lena Dunham and others, there was more attention than ever before on how top stars are often asked more questions about fashion than acting, especially compared to male celebrities.”

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When feminism comes to the Super Bowl, it looks #likeagirl,

“When feminism comes to the Super Bowl, it looks #likeagirl. . .The Representation Project kept score with #NotBuyingIt and #MediaWeLike. It would appear advertisers have taken heed, and the Manly Man brands have retooled a bit.”

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Sundance: ‘The Mask You Live In’ Examines America’s ‘Boy Crisis’,

"There's a "boy crisis" gripping America, argues the provocative new documentary The Mask You Live In. Society's narrow definition of what it means to be a man is having a host of unintended consequences, ranging from substance abuse to violence to rape."

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Here Are All the Sexist Ways the Media Portrayed Both Men and Women in 2014,

“This video created by the Representation Project, a non-profit that works to challenge and overcomes gender stereotypes, shows that sexism continues to prevail in popular media. The video also points out that gender stereotypes aren’t just harmful for women — they end up hurting men too.”

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We Must #AskHerMore on the Red Carpet,

“Thankfully, more and more women in Hollywood are choosing to reject and subvert that objectifying gaze (Cate Blanchett at last year’s Oscars is one prominent example), and are being joined by millions online. The Representation Project. . .led an online campaign on Monday called “#AskHerMore,” which had Twitter users encouraging red carpet reporters, in real-time, to focus less on who celebrities were wearing, and more on their talent. ”

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Hollywood's Problem With Women of Color Is Even Worse Than You Realize,

“In a new infographic, the Representation Project analyzed the top 500 films of all time based on worldwide box office numbers from Box Office Mojo, and found that just six starred a woman of color. That’s 1% of the top 500 films — a startling stat that poses serious implications regarding how people of color and women are valued in society.”

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Representation Project Challenges Gender Stereotypes, Asks Viewers To 'Rewrite the Story',

“Remember that eye-opening video about how the media failed women in 2013? Well, the organization behind it, The Representation Project, is back with a new video tackling gender stereotypes — but this time, they’re bringing the boys into the mix. ”

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New App Launched In Time For Super Bowl Lets You Call Out Brands For Sexist Ads,

“The newly-released Not Buying It app will allow users to catalog and share sexist advertising by companies and brands, whether that comes in the form of a television spot, a magazine spread or a billboard. The name stems from a Twitter campaign during last year’s Super Bowl, when over 10,000 tweets were sent using the #NotBuyingIt hashtag – 7,500 of which were directed at @GoDaddy.”

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'How The Media Failed Women In 2013' Is One Video You Need To Watch This Year,

“‘How The Media Failed Women in 2013′ is one video you need to watch this year. . .It’s truly powerful stuff.”

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Do cool work that matters! The Representation Project is looking for the best and brightest to join our team. Together, we’re challenging and overcoming limiting stereotypes, gender norms, and social injustices. We do not have any openings at this time but check back later!


Please send a cover letter and resume to joinus@therepresentationproject.org with the job title as your subject line. We will follow up with you directly for next steps in the recruiting process, as appropriate. Thank you again for your interest in our mission we value your support and passion!

It is a priority of The Representation Project to recruit and retain a diverse workforce. We are an equal opportunity employer, and are firmly committed to complying with all federal, state and local equal employment opportunity (“EEO”) laws.

Contact us

  • The Representation Project is a Bay Area nonprofit. Reach us by calling 415.233.4060 or filling out the form below.