Using film as a catalyst for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential.


Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film Festival and exposed the ways in which mainstream media and culture contribute to the underrepresentation of women in positions of power and influence.

In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)3 non-profit organization, The Representation Project inspires individuals and communities to create a world free of limiting stereotypes and social injustices.

While traveling the world with Miss Representation, Newsom encountered many parents and educators who thanked her for making Miss Representation, but asked, “What about our boys? Isn’t there a boy crisis going on?” Pregnant with her first son and wanting to draw boys and men into the conversation, she began research and production on her second film The Mask You Live In, which premiered at Sundance in 2015.

The Mask You Live In explores how America’s narrow definition of masculinity is harming our boys, men, and society at large. With the release of this second film (and more to come), The Representation Project steps into a bolder agenda – one that requires all of us working together to ensure equality and justice.

As an organization, The Representation Project remains dedicated to the message of Miss Representation and continues to expose how limiting stereotypes harm all of us and advocate for women’s equality. Join us as we take that commitment forward and tackle the biases that impact our larger society.


Jennifer Siebel Newsom

Founder, CEO, President

Jennifer Siebel Newsom is a filmmaker, CEO, advocate, and thought leader. After graduating with honors from Stanford University and Stanford’s Graduate School of Business, she wrote, directed, and produced the 2011 award-winning documentary Miss Representation. As a result of Miss Representation’s powerful impact, she launched The Representation Project, a nonprofit organization that uses film and media as a catalyst for cultural transformation. Her second film as a director, The Mask You Live In, had its world premiere at the 2015 Sundance Film Festival and explores how America’s narrow definition of masculinity is harming boys, men, and society at large. She also executive produced the Emmy Award-Winning and Academy Award-Nominated documentary The Invisible War, and is an executive producer on the documentary The Hunting Ground. She is currently in production on her third film, The Great American Dream. When she is not running The Representation Project and making documentaries, she serves as a Global Advisory Board member of the Dove Self Esteem Project, co-chair of We Day California, a commissioner on the Girl Scouts’ Healthy Media Commission, and on the Advisory Council for the Imagine Kids Bus Project. She resides in the San Francisco Bay Area with her husband, California Lieutenant Governor Gavin Newsom, and their four young children.


Jane Reisman

Chief Financial Officer

Jane Reisman is a CFO and financial consultant serving small- to medium-sized businesses primarily in media and entertainment. She lends strategic fiscal leadership focused on improving transparency, enhancing efficiencies, and supporting growth. She oversees financial operations including budgeting, forecasting, accounting, HR, and reporting. She most recently was CFO of BackOps, a firm providing an innovative and efficient on-demand HR, accounting, and finance service for growing companies. Prior to that, she served as Vice President of Finance at Independent Online Distribution Alliance, Inc. (IODA), a leading global digital distributor of independent music and video. Prior to IODA, she worked at SONY Music for 12 years, serving as the Head of Finance for Epic Records, where she worked with artists including Michael Jackson, Shakira, Jennifer Lopez, Pearl Jam, and Sara Bareilles. She acquired her CPA license with Ernst & Young, auditing clients in all facets of the music business, including publishing, concert promotion, and music labels. She is a graduate of the Wharton School of Business.

Lauren Bourke

Director of Development

Lauren Bourke is a development professional who uses her fundraising, finance, and writing skills to secure core funding for social justice and environmental advocacy organizations. She currently serves as director of development for The Representation Project, where she oversees all organizational fundraising efforts for film, program, and general support. She has over eight years experience in fundraising. Prior to working at The Representation Project, she helped raise millions of dollars in the environmental advocacy sector as deputy development director at Rainforest Action Network. Prior to working in development, she was an accountant in the private and public sectors. She holds a BA in Economics from UC Santa Barbara, an MFA in Writing from Mills College, and a certificate in Technical & Professional Writing from San Francisco State University. She lives in Marin with her husband and two children.

Cristina Escobar

Director of Communications

Cristina Escobar is a strategic leader and creative communications professional with the mission of advancing gender equality. Before joining The Representation Project, she was a leader in the domestic violence field, inspiring young people to create a culture of healthy relationships. Over the last decade, she has exponentially built the audience for the causes she has championed, while also increasing that audience’s engagement. In addition, she has successfully created and implemented operational systems, fundraising strategies, and direct-to-youth programming. She has been featured in such leading media outlets as Anderson Cooper Live, Glamour, Cosmopolitan, and NPR. She graduated Phi Betta Kappa, magna cum laude with a degree in English literature and Spanish language from Occidental College. She also holds a certificate in nonprofit leadership and management.

Amy Hyde

Director of Distribution

Amy Hyde brings over 15 years of marketing and sales experience to her role as Director of Distribution. She is responsible for the sales and marketing strategy of The Representation Project’s award-winning documentaries as well as overseeing film distribution to the educational, nonprofit, and corporate sectors. She has worked in a variety of industries including finance, real estate, technology, and education, which has provided her the opportunity to craft strategic, creative marketing campaigns; identify customer growth trends; and hone excellent client service skills. Her passion for giving back to the community includes volunteer work at the Ross Valley Women’s League, Junior League of San Francisco, and Girls, Inc. She holds a BA in English from UC Santa Barbara and lives in Marin County. She is an avid golfer, hiker, writer, and world traveler.

Tolu Lawrence

Director of Strategic Partnerships

Tolu Lawrence is a connector and strategic thinker with over a decade of experience working with federal policymakers, international nonprofit organizations, philanthropic corporations, and entrepreneurs to make a positive impact one policy, product, and project at a time. She specializes in developing partnerships and audience engagement strategies that empower stakeholders and build strong foundations for sustainable growth. A Bay Area transplant by way of Nigeria, Iowa, and finally, Washington, DC, she has managed a successful Congressional reelection campaign, chaired the International Track of the largest HIV/AIDS conference in the United States, created The San Francisco Foundation’s Bay Area Bold Summit and Festival, and was recognized for her work in organizing the 4th Annual San Francisco Women’s Policy Summit. She graduated from Case Western Reserve University with a B.A. in Political Science and International Affairs. She holds a Juris Doctor degree from American University Washington College of Law and is a member of the California Bar. She lives in the San Francisco Bay Area with her husband and daughter.

Amanda Mortimer

Producer/Director of Production

Amanda Mortimer is a journalist, writer, and producer with a wide variety of news and entertainment production experience. She began her career in public relations and publicity working in the fast-paced press departments of several political campaigns, as well as CNN. She shifted to news at NBC in New York, where she worked her way from researcher to AP to Producer at the Today show. At NBC, she frequently researched, field produced, and wrote in-depth series on health news and medical innovations. She was recognized at NBC as one of the earliest producers to shoot and edit her own stories for broadcast. More recently, she managed a bi-coastal team of writers, editors, talent, and crew as the “Show Runner” of an HGTV series titled, Dina’s Party. To The Representation Project, she brings the unique combination of her strong journalism training, extensive field production experience, and years of writing and crafting news and entertainment stories. She has a Bachelor’s degree in Government from Cornell University and a Master’s degree in Journalism from Columbia University. She lives in the San Francisco Bay Area with her husband and three young children.

Shira Albagli

Communications Manager

Shira Albagli is a communications strategist who thrives on creating campaigns that leverage public and private partnerships to engage millions globally. She has brought that energy to her work at The Bill and Melinda Gates Foundation, the United Nations, and U.S. Senator Barbara A. Mikulski’s Press Office. In her spare time, she is dedicated to enriching her community. She currently serves as the youngest elected alumna member of the Alumnae Association of Barnard College’s Nominating Committee. She also co-founded and runs a San Francisco mastermind group: a mentorship community between senior female executives and women new to the workforce.

Michelle Goering

Distribution Manager

Michelle Goering holds a BA in Communication and Media Studies from Wheaton College and has worked in marketing and distribution for the award-winning independent documentaries Money For Nothing: Inside the Federal Reserve, Fame High, The Garden, and OT:Our Town. She believes strongly in the power of storytelling to broaden horizons, and after seeing Miss Representation in college, decided to focus on documentaries that challenge assumptions and effect real change for issues such as mental health, human trafficking, domestic violence, and women’s rights. Her hobbies include fun runs, coffee, and parallel parking under pressure.

Sade McDougal

Media Manager / Associate Producer

Sade McDougal brings a broad base of video production and communications experience to her role at The Representation Project. She has a knack for artfully utilizing video storytelling to spotlight individuals who are creating social impact in their community. Prior to joining the organization, she produced an online interview series featuring nonprofit thought leaders from across the country. She has also worked in print and digital journalism and was a media producer for a major textbook publisher. She graduated with honors from Cornell University and earned a Master of Journalism degree from the University of California, Berkeley.

Lindsey Rabinowitz

Donor Relations Manager

Lindsey Rabinowitz began her career in Los Angeles, working in feature film development. At a young age she became keenly sensitive to the effects media had on shaping societal standards, and wanted to create films that inspired and compelled social change on a broad scale. Years later, she decided to streamline her efforts and work directly in the nonprofit sector. She has over eleven years experience in the nonprofit sector and has helped raise millions of dollars as Development Associate at the Robert E. Loup Jewish Community Center of Denver and Senior Campaign Manager at The Leukemia & Lymphoma Society. She holds a BA in Media and Entertainment Management from The Park School of Communications at Ithaca College, and a MBA from Daniels College of Business at The University of Denver. Her array of experience from the entertainment industry to the nonprofit sector is inspired by a lifelong passion for social justice, equality, and media literacy. Outside the office, Lindsey likes to spend her time training for marathons, camping and hiking, enjoying a Broadway musical, reading Fantasy and Science Fiction literature, and volunteering with civic leadership organizations.

Nicola Schulze

Communications Manager

Nicola Schulze is a communications manager with a proven ability to develop and implement effective measurable strategies to drive change. Previously, Nicola used her skills in the tech industry before moving towards the nonprofit sector. She graduated from Occidental College with a degree in International Relations. In her free time, she serves on the millennial board of Bevisible, a career network for Latina professionals and entrepreneurs.

Maggie Coughlin

Distribution and Partnerships Associate

Maggie Coughlin was born and raised in Minneapolis, Minnesota, and holds a BA in Political Science and Legal Studies from the University of Wisconsin-Madison. She firmly believes that education, in the traditional and nontraditional sense, is perhaps the most important way to achieve equality and empowerment. When she was 19 years old, Maggie saw Miss Representation for the first time, and it was a turning point for her personally and professionally. She has experience working in Colorado’s underserved schools, education news, and advertising. In her spare time, Maggie loves to read, enjoy the outdoors, and FaceTime her sisters, nieces, and nephew as much as possible.

Hannah Milgrom

Executive Assistant to the CEO

Hannah Milgrom currently serves as the Executive Assistant to Jennifer Siebel Newsom and a “full time feminist” with The Representation Project. She graduated Phi Beta Kappa, Magna Cum Laude with a degree in History from UC Berkeley, where she also worked on student government political campaigns. She then took a small detour to explore her passion for food, working at a local, sustainable San Francisco restaurant and writing for Tasting Table: San Francisco. She is happy to be back working toward her true passions of gender equality and social justice, though she continues to eat good food as a pretty serious side hobby. Her other past work includes public policy advocacy at Jewish Family Service of Los Angeles and assistant researcher for Nina Tassler, Chair of CBS Entertainment.


Jan Yanehiro

Board Chair & Secretary

Jan Yanehiro pioneered the magazine format on television as co-host of Evening Magazine, a nightly program in San Francisco that ran for 15 years on KPIX TV-CBS5. Currently she is the Director of the School of MultiMedia¬ Communications at the Academy of Art University, San Francisco. She has hosted six documentaries on the redress and relocation issues of Japanese Americans during World War II. Jan has won multiple awards including an Emmy and the Eleanor Roosevelt Humanitarian Award. She is the mother of six (three of her own and three step-children) and holds seats on several boards including the Kristi Yamaguchi Always Dream Foundation and The Bank of Marin. Her latest book is titled, This Is Not The Life I Ordered. . .50 Ways To Keep Your Head Above Water When Life Keeps Dragging You Down.

Nathan Ballard

Nathan Ballard is the CEO and Founder of Nathan Ballard Communications. He has been described as “one of San Francisco’s most respected communications strategists” (San Francisco Chronicle) and as a “public relations guru” and “respected crisis communications expert” (San Jose Mercury News). He has served as a communications advisor to Fortune 100 companies and as a spokesman for presidential candidates Senator John Kerry and General Wesley Clark. Nate, an attorney, has also been a communications director for the Democratic National Committee, the California Democratic Party, San Francisco Mayor Gavin Newsom, and the California Labor Federation, AFL-CIO. Both Newsweek Magazine and the San Francisco Chronicle have awarded him “quotes of the week,” and the Chronicle has awarded him two “quotes of the year” in 2011 and 2013.

Susie McCormick


Susie McCormick has been in the publishing industry in San Francisco for over 30 years. She was one of the first female magazine publishers in the city and regional magazine field. She has served as publisher of San Francisco Focus Magazine and Where Magazine. She was executive publisher of the city magazine, 7X7, which she helped launch in 2001, and has since rotated on to be emeritus. She has served on the boards of the Junior League of San Francisco, the City and Regional Magazine Association, and the San Francisco Convention and Visitor Bureau. She is a past Chairman of the Board of the SFCVB and served on the advisory committees of the San Francisco Film Festival and the Make a Wish Foundation. Susie and her husband Jeff Brody live in Nicasio, CA. They have two children and four grand children.

Ashley Shaw Scott Adjaye

Ashley Shaw Scott Adjaye is originally from Oakland, CA and graduated from Stanford University with a BA in Philosophy and Visual Arts. She is a former model and currently serves as a consultant in global business development for Kiehl’s, an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products. Ashley provided valuable assistance to the Women of the World conference in London, a festival of talks, debates performance, and activism celebrating women and girls. Most relevantly, she was on the board for the Miss Representation screening at the Southbank Centre in London of March 2014. She is married to David Adjaye, a prominent architect. They split their time between London and New York.

Andrew Zenoff

Vice Chair

Andrew Zenoff is the CEO and Founder of Zenoff Products and the Founder of DayOne. Andrew is most widely known for pursing an idea he had to help mothers breastfeed. He took this idea and introduced the My Brest Friend, a pillow that helps mothers hold and support their babies while they breastfeed. He also started DayOne, a retail store and parenting center with outlets in San Francisco, Palo Alto, and Walnut Creek. Both have since become popular resources for new moms and dads, particularly given the increasing efforts to encourage mothers to breastfeed.


  • Jennifer Aaker, Ph.D., General Atlantic Professor of Marketing at the Graduate School of Business, Knight Management Center, Stanford University
  • Andrea Berloff, Writer
  • Gina Bianchini, Founder & CEO of Mightybell
  • Susan Boster, Founder and Managing Director of Boster Group
  • Geena Davis, Actor, Founder and Chair of the Geena Davis Institute on Gender in Media
  • Geralyn Dreyfous, Founder of IMPACT Partners Film Fund
  • Joe Ehrmann, Founder of Coach for America, Author of (InSideOut Coaching; How Sports Can Transform Lives), Former Professional Football Player, Coach
  • Cindy Gallop, Consultant and Founder/CEO of MakeLoveNotPorn
  • Kat Gordon, Founder/CEO of The 3% Conference
  • Yashar Hedayat, Political Strategist
  • Caroline Heldman, Ph.D., Associate Professor of Politics at Occidental College
  • Byron Hurt, Documentary Filmmaker (Hip-Hop: Beyond Beats and Rhymes, Soul Food Junkies, Hazing)
  • Kristen Joiner, Founder of Scenarios USA
  • Jackson Katz, Ph.D., Founder of Mentors in Violence Prevention, Documentary Film Maker (Tough Guise, Tough Guise 2), Author
  • Jean Kilbourne, Ed.D., Cultural Theorist, Author, Filmmaker
  • Martha Lauzen, Ph.D., Executive Director of the Center for the Study of Women in TV and Film, Faculty Member at San Diego State University
  • Joseph E. Marshall, Jr., Ph.D., Founder of Alive and Free, Community Activist, Radio Show Talk Show Host, Author, and Lecturer
  • Seth Matlins, Creator of The Truth in Advertising Act, Social-Good Marketer, and Former Hollywood Executive
  • Pat Mitchell, Former President and CEO of The Paley Center and PBS, Founder of POW Strategies
  • Maureen Pelton, MSSW, LICSW, Integrative Psychotherapist, Executive Coach, and Consultant
  • Regina K. Scully, Founder and CEO of Artemis Rising Foundation
  • Maria Shriver, Journalist, Producer, Author, NBC News Special Anchor
  • Stacy Smith, Ph.D., Associate Professor at Annenberg School for Communication and Journalism, University of Southern California
  • Whitney Smith, Founder of Girls for a Change
  • Christine Wilcox, Consulting Distributor for Ro*co
  • Niobe Way, Ph.D., Professor of Applied Psychology in the Department of Applied Psychology at New York University, Founder of the Project for the Advancement of Our Common Humanity
  • Jess Weiner, CEO of Talk to Jess and Confidence Expert
  • Chris Yelton, Chief Operating Officer of The Sage Group
  • Jacki Zehner, Board Member for the Sundance Film Festival, Member of Women Moving Millions
  • Amy Ziering, Documentary Filmmaker (The Invisible War, The Hunting Ground)


The Representation Project envisions a world free of limiting stereotypes and social injustices. See the progress we’ve made below.



The Representation Project (formerly “Miss Representation.org”) is a non-profit, tax exempt 501(c)3 corporation. Support our vision of a world free of gender stereotypes and social injustices by making a tax-deductible donation.

Download our most recent Form 990 Tax Return for 2013 for more information.

2013 REVENUE: $1.8M

The Representation Project benefits from earned income in addition to foundation, corporation, and individual funding. Earned income includes film license revenue, curricula sales, and speakers’ fees.

Because earned income covers more than 100% of organizational overhead, all donations directly fund on-the-ground staff and programs.


2013 EXPENSES: $1.5M

Program services expenses comprise 80-90% of total expenses. These consist of film production costs, social action campaigns, and education initiatives, including curricula and toolkits to spread our message to K-12 and university classrooms worldwide.

For more information, find us on Guidestar.




For all media inquiries, please contact Hannah Chatalas at 415.570.8518 or


Get more information about The Mask You Live In and Miss Representation, including reviews, media coverage, and team bios.



Super Bowl inspires fashion and political statements,

"The Representation Project partnered with Futures Without Violence and Obscura Digital, which launched their #BeAModelMan campaign over the weekend by projecting messages like 'Domestic violence will not end until men stand up and put an end to it' on San Francisco landmarks."

Read more

Challenging Super Bowl fans to #BeAModelMan,

"While revelers are celebrating the Super Bowl in San Francisco, two groups are aiming to capture those eyeballs to launch awareness of violence against women and children while promoting healthy definitions of masculinity. The hashtag #BeAModelMan is showing up in messages projected onto the façades of buildings all over the city, along with positive messages about masculinity, by Futures Without Violence and The Representation Project."

Read more

Watch: Brands are challenging the worst parts of masculinity, just in time for the Super Bowl,

"Jennifer Siebel Newsom, founder of the nonprofit The Representation Project, tells Quartz that shifts in advertising can correspond, and even encourage, important shifts in cultural attitudes. 'Depictions of healthy masculinity and men being their whole, authentic selves are critical for modeling an alternative for consumers, particularly boys and young men,' Newsom says."

Read more

The violence behind the words "Be a Man",

"In the 2015 documentary The Mask You Live In, director Jennifer Siebel Newsom examines the way gender stereotypes limit boys and men, with catastrophic results."

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Why we need every man to #BeAModelMan,

"What if Super Bowl 50 featured football players — heroes to millions of Americans — encouraging boys and men to embrace healthier masculine traits, like courage, compassion and sensitivity? What if Super Bowl advertisers decided to forgo the sexist beer ads and amped-up car commercials? What if dads took the time to teach their sons about respect for women and girls, and spoke out against violence in all of its forms? What would it mean to 'be a man' in that world?"

Read more

Oscars still so white, so male, so wrong,

"We should celebrate diversity in media that reflects the world we live in. This truth in storytelling resonates with audiences all over the world. And it’s good for society. The Academy could be leading this effort, not putting itself on the wrong side of history."

Read more

"What Did It Mean To Be A Man In 2015?" by The Representation Project will change the way you look at masculinity — VIDEO,

"The question posed in a recent video from The Representation Project is a loaded one: What did it mean to 'be a man' in 2015?"

Read more

This video will tell you everything you need to know about the guys you date,

"A new video from The Representation Project about what it means to be a man in 2015 offers a bleak look at what masculinity meant this year. Watching clips of men fighting, being super buff yet shy in underwear ('sup Biebs), and squeezing produce that's supposed to be a nude woman's butt strung together in a two minute video provides a completely different look at what the men in our lives are up against."

Read more

This is what it meant to 'Be a Man' in 2015,

"A video published on Thursday by The Representation Project reveals the good, the bad and the ugly of the messaging men receive about what it means to be a guy in 2015. The video is the fourth annual installment of end -of-year roundups from The Representation Project, each of which highlights the damaging impact of gender roles."

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2016 Pirelli Calendar may signal a cultural shift,

"There are quite a few companies and advertisers who have come to the realization that sex is not the only way to sell, and that women are so much more than our youth, our beauty, and our sexuality."

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A film explores what it means to be a man,

"The concept of masculinity embedded in the American psyche is not necessarily a pretty one — it is often equated with stoicism, dominance, violence, and emotional repression. That view is communicated to boys and men in films, on television, through sports, and in video games, says filmmaker Jennifer Siebel Newsom."

Read more

Reese Witherspoon on how she's shaking up Hollywood, and why she feels like Gloria Steinem told her to do 'Legally Blonde',

"Jennifer Siebel Newsom interviews Reese Witherspoon, Glamour’s 2015 Woman of the Year, for the December cover story, to discuss #AskHerMore, gender inequality in Hollywood, and about what supports and drives her."

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This is what a feminist looks like,

"Jennifer Siebel Newsom, the filmmaker, followed up her popular documentary about female media imagery, Miss Representation, with The Mask You Live In, which poignantly explores masculinity. Boys are depicted talking about how they stuff down their feelings when they're scared or sad. The one emotion that's deemed acceptable for them, they feel, is anger."

Read more

Connie Britton's secret to amazing hair is so easy, everyone (even guys) should use it,

"Britton teamed up with Nashville alumna Laura Benanti for the video, with her co-star writing and directing the spot as part of The Representation Project’s fall 2015 #AskHerMore campaign, which encourages reporters to ask women more substantial questions on the red carpet than, say, 'How do you get your hair so pretty?'"

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A gender-equality club, run by men,

"Stewart Friedman, a professor at Wharton who studies work-life issues, moderated a discussion after The 22s hosted a screening of The Mask You Live In, a film about masculinity in American culture. He was impressed to see that more people showed up than there were seats."

Read more

Representations of people in the media,

"With the increasing influence of media on young people, Newsom explained that [The Representation Project] aims to counteract dangerous and deceptive messages that could impact their mental and physical health. Through media representation, she said: 'Girls learn that their value lies predominantly in their youth, beauty, and sexuality.'"

Read more

A master’s degree in. . .masculinity?,

"Michael Kimmel stood in front of a classroom in bluejeans and a blazer with a pen to a whiteboard. 'What does it mean,' the 64-year-old sociology professor asked the group, most of them undergraduates, 'to be a good man?'"

Read more

Yes, real moms can push a Bugaboo stroller in a bikini,

"There’s no 'right' way to portray a strong woman, after all, and there’s no single woman who can represent all of us."

Read more


"'Media informs cultural norms,' says Jennifer Siebel Newsom, who wrote, directed and produced the 2011 documentary Miss Representation, which detailed the media's impact on the under-representation of women in power in our society. 'The fact that we've given so little time and space to women in sports in any media ultimately has a negative impact on young girls and young boys.'"

Read more

The missing Minions,

"Media is the most persuasive force shaping cultural norms: what we value and whose stories are worth telling [said Newsom]. These messages shape how children see themselves and the world. It’s imperative that we represent our population equally and show that everyone has value."

Read more

Is 'man up' the most destructive phrase in modern culture?,

"Seemingly innocuous words like 'man up' don't just affect us personally and emotionally, they also blur our understanding of masculinity and manhood as concepts. That's the argument Jennifer Siebel Newsom makes in her new film The Mask You Live In, which has won a series of accolades on this year's international film circuit. "

Read more

See the ads nominated for a new award dedicated to busting gender stereotypes,

"‘Commercials have had such a huge impact, negatively, on young boys’ and young girls’ self esteem, their sense of self, their self worth, their aspirations for who they can be, and [the advertising industry] is recognizing that it’s part of that culture creation, and that it actually could have an opposite effect, a positive effect,’ said Jennifer Siebel Newsom, founder and CEO of The Representation Project and a judge on the Glass Lion selection committee."

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Why 'Be A Man' Is the Worst Thing You Can Say,

"In her new film The Mask You Live In, Jennifer Siebel Newsom is turning her focus to boys, and how a very narrow definition of what it means to be a man, is hurting them. The film is powerful"

Read more

#BuildConfidence: What Fathers Can Do Beyond Father's Day,

"When Jennifer Siebel Newson’s The Representation Project’s #BuildConfidence project launched in time for Mother’s Day this year, it helped create a conversation on social media about how mothers shape their daughters’ confidence and self perception. For Father’s Day this Sunday, the non-profit organization is reaching out to fathers to be positive role models for their sons and daughters."

Read more

Why We Should Ban the Phrase "Man Up",

"From childhood, men are bombarded with messages about masculinity that aren’t just limiting but handicapping, says filmmaker Jennifer Siebel Newsom. . .She’s the force behind the documentary Miss Representation and the #AskHerMore campaign."

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ACLU Calls for Civil Rights Investigation into Hollywood,

"The ACLU is asking federal and California civil rights agencies to investigate what it calls 'the systemic failure' to hire female directors in the entertainment industry."

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Bud Light Withdraws Slogan After It Draws Ire Online,

"In a continuation of [Bud Light's] ‘Up for Whatever’ campaign, a wide blue band low on the label says, ‘The perfect beer for removing “no” from your vocabulary for the night.’ Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses."

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Jennifer Siebel Newsom a leader of new generation of feminists,

"Jennifer Siebel Newsom a leader of new generation of feminists. . .Veteran Bay Area TV journalist Jan Yanehiro, chairwoman of the Representation Project, said Siebel Newsom’s evolution over much the past decade from actress to feminist leader hasn’t been easy."

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New documentary looks at definition of masculinity,

Matt Lauer ask: “This film starts a conversation. . .on the stereotypes that we drive into our young boys. What’s the impact of them?”

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What Does It Mean to ‘Be A Man’?,

“‘Man up.’ ‘Don’t be a sissy.’ ‘Don’t cry.’ ‘Talk like a man.’ ‘Act like a man.’ ‘Be a man.’ Millions of boys hear these words, these phrases, these commands, almost every day of their lives.”

Read more

Why One Woman Behind #AskHerMore Considers Oscars a Big Win,

“Documentary filmmaker and actress Jennifer Siebel Newsom is ready to declare a victory at Sunday’s Oscars — even without winning an award. After a groundswell on social media brought attention to the #AskHerMore campaign, started by Newsom’s The Representation Project and boosted by tweets from Amy Poehler, Reese Witherspoon, Lena Dunham and others, there was more attention than ever before on how top stars are often asked more questions about fashion than acting, especially compared to male celebrities.”

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When feminism comes to the Super Bowl, it looks #likeagirl,

“When feminism comes to the Super Bowl, it looks #likeagirl. . .The Representation Project kept score with #NotBuyingIt and #MediaWeLike. It would appear advertisers have taken heed, and the Manly Man brands have retooled a bit.”

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Sundance: ‘The Mask You Live In’ Examines America’s ‘Boy Crisis’,

"There's a "boy crisis" gripping America, argues the provocative new documentary The Mask You Live In. Society's narrow definition of what it means to be a man is having a host of unintended consequences, ranging from substance abuse to violence to rape."

Read more

Here Are All the Sexist Ways the Media Portrayed Both Men and Women in 2014,

“This video created by the Representation Project, a non-profit that works to challenge and overcomes gender stereotypes, shows that sexism continues to prevail in popular media. The video also points out that gender stereotypes aren’t just harmful for women — they end up hurting men too.”

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We Must #AskHerMore on the Red Carpet,

“Thankfully, more and more women in Hollywood are choosing to reject and subvert that objectifying gaze (Cate Blanchett at last year’s Oscars is one prominent example), and are being joined by millions online. The Representation Project. . .led an online campaign on Monday called “#AskHerMore,” which had Twitter users encouraging red carpet reporters, in real-time, to focus less on who celebrities were wearing, and more on their talent. ”

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Hollywood's Problem With Women of Color Is Even Worse Than You Realize,

“In a new infographic, the Representation Project analyzed the top 500 films of all time based on worldwide box office numbers from Box Office Mojo, and found that just six starred a woman of color. That’s 1% of the top 500 films — a startling stat that poses serious implications regarding how people of color and women are valued in society.”

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Representation Project Challenges Gender Stereotypes, Asks Viewers To 'Rewrite the Story',

“Remember that eye-opening video about how the media failed women in 2013? Well, the organization behind it, The Representation Project, is back with a new video tackling gender stereotypes — but this time, they’re bringing the boys into the mix. ”

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New App Launched In Time For Super Bowl Lets You Call Out Brands For Sexist Ads,

“The newly-released Not Buying It app will allow users to catalog and share sexist advertising by companies and brands, whether that comes in the form of a television spot, a magazine spread or a billboard. The name stems from a Twitter campaign during last year’s Super Bowl, when over 10,000 tweets were sent using the #NotBuyingIt hashtag – 7,500 of which were directed at @GoDaddy.”

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'How The Media Failed Women In 2013' Is One Video You Need To Watch This Year,

“‘How The Media Failed Women in 2013′ is one video you need to watch this year. . .It’s truly powerful stuff.”

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Do cool work that matters! The Representation Project is looking for the best and brightest to join our team. Together, we’re challenging and overcoming limiting stereotypes, gender norms, and social injustices. Join our staff via one of the opportunities below.

Chief Operating Officer

The COO will report to the Founder & CEO and oversee all operational and administrative functions towards the success of this cultural change nonprofit.
Download the full job ad.

Development Associate

The Development Associate works with the Director of Development and the Donor Relations Manager to support and implement The Representation Project’s fundraising strategy, which includes individual donor cultivation and stewardship, grant proposal and administration, and special events.
Download the full job ad.

Sales Operations Associate

The Sales Operations Associate works with the distribution team to support and implement The Representation Project’s sales and marketing strategies to the education, nonprofit, and corporate markets.
Download the full job ad.


Please send a cover letter and resume to joinus@therepresentationproject.org with the job title as your subject line. We will follow up with you directly for next steps in the recruiting process, as appropriate. Thank you again for your interest in our mission we value your support and passion!

It is a priority of The Representation Project to recruit and retain a diverse workforce. We are an equal opportunity employer, and are firmly committed to complying with all federal, state and local equal employment opportunity (“EEO”) laws.

Contact us

  • The Representation Project is a Bay Area nonprofit. Reach us by calling 415.233.4060 or filling out the form below.