Using film and media as catalysts for cultural transformation, The Representation Project inspires individuals and communities to challenge limiting gender stereotypes and shift norms. Jennifer Siebel Newsom founded The Representation Project, a 501(c)(3), in 2011 in response to the overwhelming public demand for ongoing education and social action in support of her first film, Miss Representation. Since then, The Representation Project released Newsom’s second film, The Mask You Live In, and third film, The Great American Lie. The organization has become well known for creating popular social media activism campaigns such as #NotBuyingIt, #AskHerMore, and #RepresentHer.


Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film Festival and exposed the ways in which mainstream media and culture contribute to the underrepresentation of women in positions of power and influence.

In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)(3) non-profit organization, The Representation Project inspires individuals and communities to create a world free of limiting stereotypes and social injustices.

While traveling the world with Miss Representation, Newsom encountered many parents and educators who thanked her for making Miss Representation, but asked, “What about our boys? Isn’t there a boy crisis going on?” Pregnant with her first son and wanting to draw boys and men into the conversation, she began research and production on her second film The Mask You Live In, which premiered at Sundance in 2015.

The Mask You Live In explores how America’s narrow definition of masculinity is harming our boys, men, and society at large. With the release of this second film, The Representation Project stepped into a bolder agenda – one that requires all of us working together to ensure equality and justice.

Jennifer Siebel Newsom premiered her third film, The Great American Lieat the 2019 San Francisco International Film Festival. The film exposes economic immobility and social inequality in the U.S., viewed through the lens of gender.

As an organization, The Representation Project remains dedicated to the message of Miss Representation and continues to expose how limiting stereotypes harm all of us and advocate for women’s equality. Join us as we take that commitment forward and tackle the biases that impact our larger society.


The Representation Project put gender injustice on the national agenda, and together we have made important strides toward combating gender stereotypes. We launched two important national conversations— one about the ways that gender norms impact girls and women in 2011 and another involving the harmful effects of traditional masculinity for boys and men in 2015.

The Representation Project builds on the groundbreaking work of these two films by continuing to challenge limiting gender stereotypes in media and society. As with any cultural shift, change around gender norms begins with education. For the better part of a decade, we have hosted film screenings and offered curricula to educators, students, corporations, and other audiences around the globe.

We are proud of the significant impact The Representation Project has had on individuals and society more broadly through our films, curricula, youth outreach, and social media activism. Additional findings are included in our 2018 Impact Report.


The Representation Project is responsible for single-handedly shifting the norm of sexist Super Bowl ads with the #NotBuyingIt campaign. Similarly, our #AskHerMore campaign gave women a voice on the red carpet, women whose voices were silenced. This campaign empowered women in Hollywood to address pay inequalities in the industry and gave early momentum to the #MeToo and #TimesUp movements. Industry leaders have credited The Representation Project as the inspiration behind Cannes’ launch of the Glass Lion Award for gender conscious advertising work.

To help us continue on our ambitious journey to achieve a world that is free of limiting gender stereotypes and norms, please support our work!


Jennifer Siebel Newsom

Founder and Chief Creative Officer

Jennifer Siebel Newsom, the First Partner of California, is a filmmaker, advocate, and thought leader. After graduating with honors from Stanford University and Stanford’s Graduate School of Business, she wrote, directed, and produced the 2011 award-winning documentary Miss Representation. As a result of Miss Representation’s impact, she launched The Representation Project, a nonprofit organization that uses film and media as a catalyst for cultural transformation. Her second film as a director, The Mask You Live In, premiered at the 2015 Sundance Film Festival and explores how America’s narrow definition of masculinity is harming boys, men, and society at large. Her third film, The Great American Lie, explores the underlying cultural causes of inequality in America. She also executive produced the Emmy Award-winning and Academy Award-nominated documentary The Invisible War and was an executive producer on the Emmy Award-winning documentary The Hunting Ground. She has also served as a global advisory board member of the Dove Self Esteem Project, a co-chair of We Day California, a commissioner on the Girl Scouts’ Healthy Media Commission, and currently serves on the advisory council for the Imagine Kids Bus Project. She lives in Sacramento, California with her husband, California Governor Gavin Newsom, and their four young children.

Caroline Heldman

Executive Director

Dr. Heldman comes from the world of academia and non-profit management. She is a Professor of Politics at Occidental College in Los Angeles with a research specialization in media, the presidency, and systems of power (gender, race, class). She is the former Research Director of the Geena Davis Institute for Gender in Media, and she co-founded the New Orleans Women’s Shelter, the Lower Ninth Ward Living Museum, End Rape on Campus (EROC), Faculty Against Rape (FAR), and the End the Rape Statute of Limitations (ERSOL) campaign.

Dr. Heldman has published numerous articles and six books: Rethinking Madame President: Are We Ready for a Woman in the White House? (Lynne Rienner, 2007); Protest Politics in the Marketplace: Consumer Activism in the Corporate Age (Cornell University Press, 2017); Women, Power, and Politics: The Fight for Gender Equality in the United States (Oxford University Press, 2017); The New Campus Anti-Rape Movement (Lexington, 2018); Sex & Gender in the 2016 Presidential Election (Praeger,2018); and Still Waiting for Madame President (Lynne Riener, 2019). She has also been active in “real world” politics as a professional pollster, campaign manager, and political commentator for CNN, MSNBC, and FOX News.


Nathan Ballard

Nathan Ballard is the CEO of the Press Shop, Inc. He has been described as “one of San Francisco’s most respected communications strategists” (San Francisco Chronicle) and as a “public relations guru” and “respected crisis communications expert” (San Jose Mercury News). He has served as a communications advisor to Fortune 100 companies and as a spokesman for presidential candidates Senator John Kerry and General Wesley Clark. Nate, an attorney, has also been a communications director for the Democratic National Committee, the California Democratic Party, San Francisco Mayor Gavin Newsom, and the California Labor Federation, AFL-CIO. Both Newsweek Magazine and the San Francisco Chronicle have awarded him “quotes of the week,” and the Chronicle has awarded him two “quotes of the year” in 2011 and 2013.

Susan Boster

Susan Boster is Founder of Boster Group, an independent marketing consultancy that creates innovative brand partnerships for global corporations, foundations, and iconic cultural institutions to achieve revenue, marketing, and social impact goals. Since Boster Group was founded in 2001, clients have included BP, EY, Gap, Credit Suisse, Disney, Diageo, BNP Paribas, Insight Investment, Abercrombie & Kent, Thomson Reuters, Moët Hennessy, State Street, Arts Alliance, UBS, American Express, Ambassador Theatre Group, Montblanc, Bacardi, J. P. Morgan, Facebook, Royal Opera House, Arts Council, Royal Shakespeare Company, Sundance, The Young Vic, amongst others. Previously, Susan was Chief Marketing Officer for News Network, a new media division at News International, and Marketing Director of Barnes & Noble where she oversaw marketing and communications for the launch of barnesandnoble.com. Susan is Vice Chairman of the Board of English National Ballet, where she also co-chairs the digital sub-committee to drive the organization forward in its artistic, commercial, and internal goals. She is a Trustee of the Donmar Warehouse, and until recently served on the Board of the arts education and outreach charity, The Prince’s Foundation for Children and the Arts. Susan is a fellow of the Royal Society of Arts and a member of BAFTA. Susan was educated in the United States, where she studied policy and international politics at Boston University and Columbia University as well as classical voice at Juilliard.

Elizabeth Hirsh Naftali

Elizabeth Hirsh Naftali (Liz) runs and owns a commercial real estate company in Los Angeles under the name Puma Development. Liz moved to Israel in 1993 with her husband and two small children, where she partnered in founding BIG Shopping Centers Ltd. (“BIG”), an Israeli public company traded on the Tel-Aviv Stock Exchange. The BIG Group currently holds and manages fifty-eight active shopping centers and mall projects throughout the world, including twenty-seven shopping centers in the US, twenty-two shopping centers and malls in Israel, with five more under development, and three in Serbia. In 2007, Liz created BIG Giving, a philanthropic branch of BIG Shopping Centers that primarily supports educational, developmental, and co-existence programs for Jewish and Arab children across Israel. Under her leadership, BIG Giving worked closely with Hand in Hand, The Peres Center for Peace, PACT (Parents and Children Together), Maytiv, amongst many other organizations, implementing their programs in new schools, and funding and building new partnerships. Liz has served as the Chair of Board at Oakwood School, a private elementary and secondary school in North Hollywood, from 2012-2015, amongst her fourteen years as a board-member. She served on Hillary for America’s National Finance Committee as one of the few in the National Advisory Council. Liz is a Studio City native and has lived between Studio City and Herzliya, Israel for the last twenty-four years while raising her five children.

Joanna Rees

Joanna Rees is a Managing Partner at West, a market creation company, and a Senior Partner of the B Team. She currently serves on the corporate board of FICO, Care.com, Harvest Power, Prelude Fertility, and Hickies Inc. Most recently, Joanna led the formation and capital raise for Endeavor Catalyst, an impact investment fund supporting high-impact entrepreneurs in emerging markets. Joanna is the founder of VSP Capital, where she co-created the Build Brand Value CEO Forum. She has served on the board of more than 25 venture-backed companies across a broad range of industries. She also served on the Board of the National Venture Capital Association, the Coppola Companies, and as Chairman of the USA for Madrid-based FON, the world’s largest WiFi community. Joanna was selected by The World Economic Forum as a Global Leader for Tomorrow, and by The Aspen Institute as a Henry Crown Fellow. She is a senior seminar moderator for the Aspen Institute for the Healthcare Innovators Fellowship, the Henry Crown Fellowship, the Pahara Education Fellows, and the Aspen Seminar. She is also a Senior Mentor for the Henry Crown Fellowship. Joanna is active in the nonprofit community and serves on the National Board of Build.org and the Global Board of Endeavor.org. Joanna was a candidate for Mayor of San Francisco in November 2011. She earned her MBA from Columbia University (beta gamma sigma) and a B.S. from Duke University.

Mollie Ricker

Mollie Ricker is a Partner of Dostart Development Company (DDC), one of the Silicon Valley’s premier commercial real estate developers known for its local expertise, for its leadership in sustainability and transit-oriented design, and for the high quality of its projects and tenants. During the past decade with DDC, Mollie has actively managed nearly one million square feet of commercial office development and investment in Silicon Valley. Her responsibilities include leading acquisitions, managing city entitlements, directing leasing, construction, financing and asset management. Prior to joining DDC, Mollie was an investor with Francisco Partners, L.P., a technology-focused private equity firm with $5.0 billion under management, where she was involved in identifying, executing, and managing investments across a variety of sectors. Earlier in her career, Mollie worked in the Investment Banking Division of Goldman Sachs. Mollie is currently a member of the Urban Land Institute and serves on the national ULI Industrial and Office Product Council as well as on the San Francisco Commercial Local Product Council. She is also a member of NAIOP – Silicon Valley and Stanford Professionals in Real Estate (SPIRE). Mollie received her M.B.A. from the Stanford Graduate School of Business and her B.A. in Economics and Latin American Studies, with Distinction, from Yale University.

Brenda Robinson

Brenda Robinson is an entertainment attorney whose law practice focuses on intellectual property and entertainment matters on behalf of clients in the music, film and television industries. Brenda is currently a partner in the law firm of Swanson Martin & Bell LLP in Chicago. Throughout her career, Brenda has provided legal counsel to numerous recording artists, musicians and composers, actors and actresses, production companies, authors, arts organizations, athletes and entertainers. Brenda is a graduate of the University of Michigan and obtained a law degree from the University of Pennsylvania Law School and a certificate in Business and Public Policy from the University of Pennsylvania Wharton School. Brenda is an associate member of The Recording Academy and is active in the Sundance Institute. Brenda is also an active philanthropist in the arts and entertainment community. She currently sits on the boards of the Lyric Opera of Chicago, Chicken & Egg Pictures and the Grammy Music Education Coalition and is a voting member of Film Independent. Brenda is also a founding advisory board member of the USC Annenberg Inclusion Initiative. Brenda has acted as production counsel and executive producer for numerous documentary and feature film projects as well as scripted and unscripted television programming. Brenda was named to the Billboard Magazine 50 Attorneys of Note in the Music Biz list in 2014.


Debra Garber

Chief Financial Officer

Debra Garber has over three decades of experience managing finance and operations for both for-profit and not-for-profit, start-up, technology, educational, and media-oriented companies. Before her recent tenure serving as the Executive Director of the Sonoma Valley Education Foundation, Debra was a member of its Board of Directors for ten years, four of which she served as Treasurer and more recently four years as the Board Chair. Debra is deeply committed to equity in education for all students. Before her work at the foundation, Debra was the VP of Finance & Operations for dlvr.it, a social media technology company. Debra holds a BS in Managerial Economics from UC Davis and an EMBA from UCLA’s Anderson School of Management. Debra resides in wine country with her husband Evan Garber, a local artist, and together they have four children.

Beth Miller

Director of Sales & Marketing

Beth Miller is an innovative marketing leader with success driving growth across a broad range of industries. Over her 20+ year career, Beth has worked on both the client and agency side for technology, consumer packaged goods, and professional services companies. She’s played a key role helping major consumer brands meet sales and marketing goals. A performance-based, data-driven marketer, Beth has led successful strategy, branding, demand generation, and integrated marketing campaigns. After leading an award-winning, integrated cause-based marketing campaign for a CPG client, Beth left the agency world to work as a business leader for a prominent San Francisco nonprofit social services agency, where she worked to improve the lives of marginalized clients. In this role, Beth regularly found herself navigating the complex intersection of class, race, and gender on behalf of the diverse client populations served by the organization. Beth lives with her family in the San Francisco Bay Area. She graduated from Tulane University with a degree in history.

Isabella Miller

Development Associate

Isabella Miller earned a B.A. in Political Science from American University in 2012, and since that time, she has worked in real-world politics and non-profits with a social conscience. Isabella was an Assistant Scheduler for Representative Betty Sutton (D-OH) and a Policy Research Associate with The Federal Group. She also worked as a Legal Administrative Assistant for a law firm managing immigration matters for a major biotechnology corporation. Isabella worked as the Executive Assistant for Jennifer Siebel Newsom prior to becoming a Development Associate for The Representation Project. Isabella is an avid lindy hopper and film blogger with a specialization in classic films.

Annie Delgado

Director of Youth Programming

Annie Delgado is a high school teacher from California’s Central Valley. She has taught high school women’s studies since 2008. In 2015, she was selected as a semi-finalist for California Teacher of the Year and was recognized in 2016 as a Champion of Change by the Obama Administration for her work with marginalized girls. Her paper, which outlines the ways in which one can defy cultural norms by launching women’s studies in the high school setting, can be found in Feminist Pedagogy, Practice, and Activism: Improving the Lives of Girls and Women. Annie consistently works to advance issues in equity, as they are a driving force in that which she teaches and the manner in which she lives her life. She earned her degree in political science from Trinity University in Washington, DC, her Master’s in Education from Chapman University, and her JD from Catholic University. She and her husband are both teachers who are raising their son and daughter along with their three rescue dogs.


Erin Semine Kökdil

Youth Media Academy Instructor

Erin Semine Kökdil is a storyteller interested in building solidarity and inciting social change through film. Her work deals with issues of trauma, marginalization, and migration and has screened at IDFA, Hot Docs, Camden International Film Festival, and Palm Springs International ShortFest. Prior to becoming a filmmaker, she worked extensively with non-profits and community-led initiatives in the U.S. and Guatemala. She holds a B.A. in Latin American Studies and Spanish from Smith College and an M.F.A. in Documentary Film and Video from Stanford University. She is currently based in Oakland, California.

Daryl Barker

Communications Contributor

Daryl Barker is a legal researcher from Santa Monica, California. A six-year veteran of the United States Navy, he was a nuclear operator on a submarine. Daryl then went on to complete a BA in Politics at Occidental College where he was active in a number of causes including working on a U.S. Senate campaign in 2016, conducting gender and media research with The Geena Davis Institute on Gender and Media, and working with LGBTQ+ organizations on and off campus. He continues to develop a strong veterans community at his alma mater, working on issues in the LGBTQ+ community, specifically outreach in hospitals and jails and assisting with original research relating to queer rights and the Supreme Court. Daryl is a regular contributor to The Representation Project’s communications team.

Juliet Thiessen

2019 Summer Intern

Juliet Thiessen is a rising junior at the Thatcher School in Southern California. She is currently completing a six-week internship with The Representation Project, assisting all staff with research and other tasks.

Cassandra Ruark

2019 Summer Intern

Cassandra Ruark is a Marin County resident who is a rising Sophomore at Tamalpais High School, where she is Secretary of her class. She is thrilled to be joining The Representation Project this summer as her first internship.


  • Jennifer Aaker, Ph.D., General Atlantic Professor of Marketing at the Graduate School of Business, Knight Management Center, Stanford University
  • Andrea Berloff, Writer
  • Gina Bianchini, Founder & CEO of Mightybell
  • Lynn Born, Partner, Chief Operating Officer, Seiler LLP, Watermark Board Chair
  • Geena Davis, Actor, Founder and Chair of the Geena Davis Institute on Gender in Media
  • Geralyn Dreyfous, Founder of IMPACT Partners Film Fund
  • Joe Ehrmann, Founder of Coach for America, Author of (InSideOut Coaching; How Sports Can Transform Lives), Former Professional Football Player, Coach
  • Cindy Gallop, Consultant and Founder/CEO of MakeLoveNotPorn
  • Kat Gordon, Founder/CEO of The 3% Conference
  • Caroline Heldman, Ph.D., Associate Professor of Politics at Occidental College
  • Byron Hurt, Documentary Filmmaker (Hip-Hop: Beyond Beats and Rhymes, Soul Food Junkies, Hazing)
  • Kristen Joiner, Founder of Scenarios USA
  • Jackson Katz, Ph.D., Founder of Mentors in Violence Prevention, Documentary Film Maker (Tough Guise, Tough Guise 2), Author
  • Jean Kilbourne, Ed.D., Cultural Theorist, Author, Filmmaker
  • Michael Kimmel, Ph.D., Professor, Stony Brook University and Executive Director, Center for the Study of Men and masculinities
  • Martha Lauzen, Ph.D., Executive Director of the Center for the Study of Women in TV and Film, Faculty Member at San Diego State University
  • Joseph E. Marshall, Jr., Ph.D., Founder of Alive and Free, Community Activist, Radio Show Talk Show Host, Author, and Lecturer
  • Seth Matlins, Creator of The Truth in Advertising Act, Social-Good Marketer, and Former Hollywood Executive
  • Pat Mitchell, Former President and CEO of The Paley Center and PBS, Founder of POW Strategies
  • Maureen Pelton, MSSW, LICSW, Integrative Psychotherapist, Executive Coach, and Consultant
  • Regina K. Scully, Founder and CEO of Artemis Rising Foundation
  • Maria Shriver, Journalist, Producer, Author, NBC News Special Anchor
  • Stacy Smith, Ph.D., Associate Professor at Annenberg School for Communication and Journalism, University of Southern California
  • Whitney Smith, Founder of Girls for a Change
  • Christine Wilcox, Consulting Distributor for Ro*co
  • Niobe Way, Ph.D., Professor of Applied Psychology in the Department of Applied Psychology at New York University, Founder of the Project for the Advancement of Our Common Humanity
  • Jess Weiner, CEO of Talk to Jess and Confidence Expert
  • Chris Yelton, Chief Operating Officer of The Sage Group
  • Jacki Zehner, Board Member for the Sundance Film Festival, Member of Women Moving Millions
  • Amy Ziering, Documentary Filmmaker (The Invisible War, The Hunting Ground)

Donor List

The Representation Project would like to acknowledge our extraordinary supporters who made gifts of $5,000 or more to support our films, curricula, work with youth and social media. Thank you!

Gifts and pledges for the period: 1/1/18-7/31/19

23andMe Inc.
American Airlines
The Annenberg Foundation
Artemis Rising Foundation
Kimberly Bakker and Douglas Rosenberg
The Peggy and Jack Baskin Foundation
Linda Bedell
Ashlie Beringer
Marina Berti and Stephen Prough
A Better Place Foundation
Gina Bianchini
John Boccardo and Derek Esplin
California Endowment
Penny S. Coliter
Suzanne and J.T. Crandall
The Drake Bettner Foundation
Melody Drummond Hansen
Emerson Collective
The Fieldwood Fund
The Eileen Fisher Foundation
Laura and John Fisher
Gruber Family Foundation
Kate Harbin and Adam Clammer
Stanley E. Hanson Foundation
Elizabeth Hirsh Naftali
InMaat Foundation
Jewish Community Federation
Kaiser Permanente
Lyn and Norman Lear

The Representation Project no longer accepts anonymous donations.

Jason and Yvonne Lee
Suzanne Lerner Charitable Fund
Dominique Lévy
Marin Community Foundation
Nion McEvoy
Nicola Miner and Robert Mailer Anderson
NoVo Foundation
Ohana Foundation
Bahya & Gus Oumlil-Murad
Pacific Gas & Electric
Ken Pelletier and Amanda Lao
JaMel and Tom Perkins
Philanthropic Ventures Foundation
Planned Parenthood CA
Pure Edge, Inc.
Joanna Rees and John Hamm
Mollie Ricker and David ibnAle
Brenda Robinson
The Roger and Chaz Ebert Foundation
James & Gretchen Sandler
Wendy and Eric Schmidt
Skoll Foundation
Roselyne Chroman Swig
Tides Foundation
Susie Tompkins Buell Foundation
Caitlin and Gavin M. Turner
Amanda Weitman
Jamie and David Wolf
The Women’s Foundation of Colorado–Barbara Bridges
The Jacquelyn and Gregory Zehner Foundation


This amazing group of high-profile ambassadors has banded together to use their platforms to challenge stereotypes and promote social justice. A big thanks and welcome to:

Erika AlexanderErika Alexander

Actor, Writer, Producer, Entrepreneur, and Activist

Laura BenantiLaura Benanti

Tony Award-Winning Actor and Women’s Rights Advocate

Eliza CoupeEliza Coupe

Actor and Activist

Rosario DawsonRosario Dawson

Actor and Activist

Sally FieldSally Field

Actor and Activist

Maria Teresa KumarMaria Teresa Kumar

Advocate and Change-Maker

Lisa LingLisa Ling


Matt McGorryMatt McGorry

Actor and Activist

Connie NielsenConnie Nielsen

Actor and Activist

Shaun RossShaun Ross

Top Model, Actor, Activist, and Creator of #InMySkinIWin

Taylor SchillingTaylor Schilling

Actor and Activist

Molly SimsMolly Sims

Actor, Humanitarian, and Author

Sheetal ShethSheetal Sheth

Actor, Writer, and Producer


The Representation Project (formerly “Miss Representation.org”) is a non-profit, tax exempt 501(c)3 corporation. Support our vision of a world free of gender stereotypes and social injustices by making a tax-deductible donation.



For all media inquiries, please email


Get more information about The Great American LieThe Mask You Live In and Miss Representation, including reviews, media coverage, and team bios.



What to Ask a Celebrity Instead of ‘Are You a Feminist?’,

Let’s ask her more. And when someone offers herself as an aspirational feminist figure, let’s just see if she truly is someone to aspire to be.

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Super Bowl Commercials 2017: Postgame Twitter Reacts to Top Ads, Movie Trailers,

Perhaps the most eye-opening aspect of the Super Bowl advertisements was the message of acceptance and multiculturalism that permeated multiple ads.

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The 2017 Golden Globes Red Carpet May Have Asked Her More, But They Still Had One Big Problem,

Since February 2014, when the Representation Project demanded that red carpet interviewers #AskHerMore, all eyes have been evaluating them to see how they're doing when it comes to asking substantive questions of female actors.

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Jennifer Siebel Newsom on Huffington Post Live to discuss women in politics,

'The Representation Project' founder Jennifer Siebel Newsom joins HuffPost's Alex Berg to discuss the campaign #RepresentHer and sexism in the election.

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Jennifer Siebel Newsom on women in Hollywood, politics,

“We need more women, across the board, to run for elected office and aspire to be in the c-suite and to start companies and be judges and partners in law firms, because women’s voices haven’t been equally represented for a long time across all industries,” said Jennifer Siebel Newsom, CEO and Founder of The Representation Project.

Read more

Op-Ed by Jennifer Siebel Newsom: How much is a mother worth?,

I am calling on all of us to celebrate this Mother’s Day by supporting paid family leave. As we gather together to recognize the accomplishments, sacrifice, and hard work of mothers, let’s not just pay lip service to mothers but rather truly support them with national paid family leave. Tell your members of Congress that we can’t afford to wait.

Read more

The Representation Project luncheon,

The Representation Project held a sold-out Mother’s Day luncheon on Wednesday, May 11, at the Marin Art & Garden Center in the Bay Area, spotlighting a conversation between the project’s Founder and CEO Jennifer Siebel Newsom and humanitarian and Danish actress Connie Nielsen.

Read more

Why the buzz About Kate Middleton’s unpolished toes is completely ridiculous,

We need to spend more attention on women’s accomplishments and less on their appearance. The story here should be about the humanitarian work the Duchess of Cambridge is accomplishing in India, not what her feet look like.

Read more

Why boys should read girl books,

I asked The Representation Project Communications Director Cristina Escobar what happens when boys read only books by males, about males. She said that they will be “taught that girls are objects, that they are prizes that they can win,” and that “boys go out and do things and girls sit back and wait to be rescued.” So this insistence by adults that boys want only boy things ultimately damages girls. But it hurts boys too.

Read more

What female stars, from Reese Witherspoon to Sally Field, really want to discuss on the red carpet,

Filmmaker and the Representation Project founder Jennifer Siebel Newsom (Miss Representation, The Mask You Live In) feels that women have much more to discuss at events than simply the designer of their dresses. So, in 2014, she launched the #AskHerMore campaign, encouraging reporters to ask actresses substantive questions that address more than just appearance.

Read more

Super Bowl inspires fashion and political statements,

"The Representation Project partnered with Futures Without Violence and Obscura Digital, which launched their #BeAModelMan campaign over the weekend by projecting messages like 'Domestic violence will not end until men stand up and put an end to it' on San Francisco landmarks."

Read more

Challenging Super Bowl fans to #BeAModelMan,

"While revelers are celebrating the Super Bowl in San Francisco, two groups are aiming to capture those eyeballs to launch awareness of violence against women and children while promoting healthy definitions of masculinity. The hashtag #BeAModelMan is showing up in messages projected onto the façades of buildings all over the city, along with positive messages about masculinity, by Futures Without Violence and The Representation Project."

Read more

Watch: Brands are challenging the worst parts of masculinity, just in time for the Super Bowl,

"Jennifer Siebel Newsom, founder of the nonprofit The Representation Project, tells Quartz that shifts in advertising can correspond, and even encourage, important shifts in cultural attitudes. 'Depictions of healthy masculinity and men being their whole, authentic selves are critical for modeling an alternative for consumers, particularly boys and young men,' Newsom says."

Read more

The violence behind the words "Be a Man",

"In the 2015 documentary The Mask You Live In, director Jennifer Siebel Newsom examines the way gender stereotypes limit boys and men, with catastrophic results."

Read more

Why we need every man to #BeAModelMan,

"What if Super Bowl 50 featured football players — heroes to millions of Americans — encouraging boys and men to embrace healthier masculine traits, like courage, compassion and sensitivity? What if Super Bowl advertisers decided to forgo the sexist beer ads and amped-up car commercials? What if dads took the time to teach their sons about respect for women and girls, and spoke out against violence in all of its forms? What would it mean to 'be a man' in that world?"

Read more

Oscars still so white, so male, so wrong,

"We should celebrate diversity in media that reflects the world we live in. This truth in storytelling resonates with audiences all over the world. And it’s good for society. The Academy could be leading this effort, not putting itself on the wrong side of history."

Read more

"What Did It Mean To Be A Man In 2015?" by The Representation Project will change the way you look at masculinity — VIDEO,

"The question posed in a recent video from The Representation Project is a loaded one: What did it mean to 'be a man' in 2015?"

Read more

This video will tell you everything you need to know about the guys you date,

"A new video from The Representation Project about what it means to be a man in 2015 offers a bleak look at what masculinity meant this year. Watching clips of men fighting, being super buff yet shy in underwear ('sup Biebs), and squeezing produce that's supposed to be a nude woman's butt strung together in a two minute video provides a completely different look at what the men in our lives are up against."

Read more

This is what it meant to 'Be a Man' in 2015,

"A video published on Thursday by The Representation Project reveals the good, the bad and the ugly of the messaging men receive about what it means to be a guy in 2015. The video is the fourth annual installment of end -of-year roundups from The Representation Project, each of which highlights the damaging impact of gender roles."

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2016 Pirelli Calendar may signal a cultural shift,

"There are quite a few companies and advertisers who have come to the realization that sex is not the only way to sell, and that women are so much more than our youth, our beauty, and our sexuality."

Read more

A film explores what it means to be a man,

"The concept of masculinity embedded in the American psyche is not necessarily a pretty one — it is often equated with stoicism, dominance, violence, and emotional repression. That view is communicated to boys and men in films, on television, through sports, and in video games, says filmmaker Jennifer Siebel Newsom."

Read more

Reese Witherspoon on how she's shaking up Hollywood, and why she feels like Gloria Steinem told her to do 'Legally Blonde',

"Jennifer Siebel Newsom interviews Reese Witherspoon, Glamour’s 2015 Woman of the Year, for the December cover story, to discuss #AskHerMore, gender inequality in Hollywood, and about what supports and drives her."

Read more

This is what a feminist looks like,

"Jennifer Siebel Newsom, the filmmaker, followed up her popular documentary about female media imagery, Miss Representation, with The Mask You Live In, which poignantly explores masculinity. Boys are depicted talking about how they stuff down their feelings when they're scared or sad. The one emotion that's deemed acceptable for them, they feel, is anger."

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Connie Britton's secret to amazing hair is so easy, everyone (even guys) should use it,

"Britton teamed up with Nashville alumna Laura Benanti for the video, with her co-star writing and directing the spot as part of The Representation Project’s fall 2015 #AskHerMore campaign, which encourages reporters to ask women more substantial questions on the red carpet than, say, 'How do you get your hair so pretty?'"

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A gender-equality club, run by men,

"Stewart Friedman, a professor at Wharton who studies work-life issues, moderated a discussion after The 22s hosted a screening of The Mask You Live In, a film about masculinity in American culture. He was impressed to see that more people showed up than there were seats."

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Representations of people in the media,

"With the increasing influence of media on young people, Newsom explained that [The Representation Project] aims to counteract dangerous and deceptive messages that could impact their mental and physical health. Through media representation, she said: 'Girls learn that their value lies predominantly in their youth, beauty, and sexuality.'"

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A master’s degree in. . .masculinity?,

"Michael Kimmel stood in front of a classroom in bluejeans and a blazer with a pen to a whiteboard. 'What does it mean,' the 64-year-old sociology professor asked the group, most of them undergraduates, 'to be a good man?'"

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Yes, real moms can push a Bugaboo stroller in a bikini,

"There’s no 'right' way to portray a strong woman, after all, and there’s no single woman who can represent all of us."

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"'Media informs cultural norms,' says Jennifer Siebel Newsom, who wrote, directed and produced the 2011 documentary Miss Representation, which detailed the media's impact on the under-representation of women in power in our society. 'The fact that we've given so little time and space to women in sports in any media ultimately has a negative impact on young girls and young boys.'"

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The missing Minions,

"Media is the most persuasive force shaping cultural norms: what we value and whose stories are worth telling [said Newsom]. These messages shape how children see themselves and the world. It’s imperative that we represent our population equally and show that everyone has value."

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Is 'man up' the most destructive phrase in modern culture?,

"Seemingly innocuous words like 'man up' don't just affect us personally and emotionally, they also blur our understanding of masculinity and manhood as concepts. That's the argument Jennifer Siebel Newsom makes in her new film The Mask You Live In, which has won a series of accolades on this year's international film circuit. "

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See the ads nominated for a new award dedicated to busting gender stereotypes,

"‘Commercials have had such a huge impact, negatively, on young boys’ and young girls’ self esteem, their sense of self, their self worth, their aspirations for who they can be, and [the advertising industry] is recognizing that it’s part of that culture creation, and that it actually could have an opposite effect, a positive effect,’ said Jennifer Siebel Newsom, founder and CEO of The Representation Project and a judge on the Glass Lion selection committee."

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Why 'Be A Man' Is the Worst Thing You Can Say,

"In her new film The Mask You Live In, Jennifer Siebel Newsom is turning her focus to boys, and how a very narrow definition of what it means to be a man, is hurting them. The film is powerful"

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#BuildConfidence: What Fathers Can Do Beyond Father's Day,

"When Jennifer Siebel Newson’s The Representation Project’s #BuildConfidence project launched in time for Mother’s Day this year, it helped create a conversation on social media about how mothers shape their daughters’ confidence and self perception. For Father’s Day this Sunday, the non-profit organization is reaching out to fathers to be positive role models for their sons and daughters."

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Why We Should Ban the Phrase "Man Up",

"From childhood, men are bombarded with messages about masculinity that aren’t just limiting but handicapping, says filmmaker Jennifer Siebel Newsom. . .She’s the force behind the documentary Miss Representation and the #AskHerMore campaign."

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ACLU Calls for Civil Rights Investigation into Hollywood,

"The ACLU is asking federal and California civil rights agencies to investigate what it calls 'the systemic failure' to hire female directors in the entertainment industry."

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Bud Light Withdraws Slogan After It Draws Ire Online,

"In a continuation of [Bud Light's] ‘Up for Whatever’ campaign, a wide blue band low on the label says, ‘The perfect beer for removing “no” from your vocabulary for the night.’ Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses."

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Jennifer Siebel Newsom a leader of new generation of feminists,

"Jennifer Siebel Newsom a leader of new generation of feminists. . .Veteran Bay Area TV journalist Jan Yanehiro, chairwoman of the Representation Project, said Siebel Newsom’s evolution over much the past decade from actress to feminist leader hasn’t been easy."

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New documentary looks at definition of masculinity,

Matt Lauer ask: “This film starts a conversation. . .on the stereotypes that we drive into our young boys. What’s the impact of them?”

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What Does It Mean to ‘Be A Man’?,

“‘Man up.’ ‘Don’t be a sissy.’ ‘Don’t cry.’ ‘Talk like a man.’ ‘Act like a man.’ ‘Be a man.’ Millions of boys hear these words, these phrases, these commands, almost every day of their lives.”

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Why One Woman Behind #AskHerMore Considers Oscars a Big Win,

“Documentary filmmaker and actress Jennifer Siebel Newsom is ready to declare a victory at Sunday’s Oscars — even without winning an award. After a groundswell on social media brought attention to the #AskHerMore campaign, started by Newsom’s The Representation Project and boosted by tweets from Amy Poehler, Reese Witherspoon, Lena Dunham and others, there was more attention than ever before on how top stars are often asked more questions about fashion than acting, especially compared to male celebrities.”

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When feminism comes to the Super Bowl, it looks #likeagirl,

“When feminism comes to the Super Bowl, it looks #likeagirl. . .The Representation Project kept score with #NotBuyingIt and #MediaWeLike. It would appear advertisers have taken heed, and the Manly Man brands have retooled a bit.”

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Sundance: ‘The Mask You Live In’ Examines America’s ‘Boy Crisis’,

"There's a "boy crisis" gripping America, argues the provocative new documentary The Mask You Live In. Society's narrow definition of what it means to be a man is having a host of unintended consequences, ranging from substance abuse to violence to rape."

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Here Are All the Sexist Ways the Media Portrayed Both Men and Women in 2014,

“This video created by the Representation Project, a non-profit that works to challenge and overcomes gender stereotypes, shows that sexism continues to prevail in popular media. The video also points out that gender stereotypes aren’t just harmful for women — they end up hurting men too.”

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We Must #AskHerMore on the Red Carpet,

“Thankfully, more and more women in Hollywood are choosing to reject and subvert that objectifying gaze (Cate Blanchett at last year’s Oscars is one prominent example), and are being joined by millions online. The Representation Project. . .led an online campaign on Monday called “#AskHerMore,” which had Twitter users encouraging red carpet reporters, in real-time, to focus less on who celebrities were wearing, and more on their talent. ”

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Hollywood's Problem With Women of Color Is Even Worse Than You Realize,

“In a new infographic, the Representation Project analyzed the top 500 films of all time based on worldwide box office numbers from Box Office Mojo, and found that just six starred a woman of color. That’s 1% of the top 500 films — a startling stat that poses serious implications regarding how people of color and women are valued in society.”

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Representation Project Challenges Gender Stereotypes, Asks Viewers To 'Rewrite the Story',

“Remember that eye-opening video about how the media failed women in 2013? Well, the organization behind it, The Representation Project, is back with a new video tackling gender stereotypes — but this time, they’re bringing the boys into the mix. ”

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New App Launched In Time For Super Bowl Lets You Call Out Brands For Sexist Ads,

“The newly-released Not Buying It app will allow users to catalog and share sexist advertising by companies and brands, whether that comes in the form of a television spot, a magazine spread or a billboard. The name stems from a Twitter campaign during last year’s Super Bowl, when over 10,000 tweets were sent using the #NotBuyingIt hashtag – 7,500 of which were directed at @GoDaddy.”

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'How The Media Failed Women In 2013' Is One Video You Need To Watch This Year,

“‘How The Media Failed Women in 2013′ is one video you need to watch this year. . .It’s truly powerful stuff.”

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Do cool work that matters! The Representation Project is looking for the best and brightest to join our team. Together, we’re challenging damaging stereotypes and gender norms. Be a part of the movement for gender justice by joining our staff as the Office Manager.


Position Overview

The Office Manager is an integral member of the staff, responsible for office administration, executive support, event coordination, and donor and board communication. This position will support the entire office including the Board of Directors and will report to the Executive Director.

Primary Responsibilities

Office Administration

  • Provide Executive Assistant duties for the Executive Director, including coordinating events, scheduling interviews, booking travel, etc.
  • Handle incoming office correspondence, including phone calls and the primary email accounts for The Representation Project.
  • Help maintain a pleasant office environment by organizing the office, maintaining equipment and other logs as needed, ordering supplies and food for the office.
  • Manage Representation Project calendar items for office staff and Board of Directors.
  • Facilitate all aspects of direct mailings, appeals, annual report, etc.

Event Support

  • Provide support for all Representation Project partner events, film screenings and signature events, including day-of event management.
  • Collaborate with host committee members and honorary chairs to brainstorm and execute ideas for event programming and fundraising model.

Donor Stewardship

  • Keep accurate and current donor database.
  • Ensure timely and professional donor communications including thank you letters.
  • Perform monthly reconciliation with accounting, donor, and event databases.

Board Support

  • Assist in preparation of Board meeting materials.
  • Take minutes at Board meetings.
  • Maintain the records of the Board of Directors.

This is a part-time position – approximately 20-25 hours per week. Must be willing to learn and be highly collaborative. Must also be a go-getter!

The ideal candidate will be a good writer and proficient in office technology including Google docs, Excel, Word, website familiarity and donor database (Bloomerang).  


Please send a cover letter and resume to joinus@therepresentationproject.org with the job title as your subject line. We will follow up with you directly for the next steps in the recruiting process, as appropriate. Thank you again for your interest in our mission we value your support and passion!

It is a priority of The Representation Project to recruit and retain a diverse workforce. We are an equal opportunity employer and are firmly committed to complying with all federal, state and local equal employment opportunity (“EEO”) laws.

Contact us

  • The Representation Project is a Bay Area nonprofit. Reach us by calling 415.233.4060 or filling out the form below.